SOBR Safe, Inc. (SOBR)

Several events impacted SOBR Safe, Inc.'s stock in the past six months. The company closed a $2 million private placement in December 2025. Third quarter results in November 2025 showed a revenue increase, but the gross profit margin decreased and the operating loss widened. Several institutional investors reported their holdings in September 2025. Independent testing confirmed the capabilities of SOBRsure™ GEN 2 in July 2025. A 10-for-1 reverse stock split was executed in April 2025. The stock price experienced a significant decline and has been volatile, with shareholders experiencing substantial dilution.

Specific information regarding demand seasonality for SOBR Safe, Inc.'s products and services was not explicitly detailed in the provided search results. Given that the company's products address ongoing issues such as alcohol misuse in various industries and for personal monitoring, demand might be relatively stable throughout the year rather than exhibiting strong seasonal fluctuations.

SOBR Safe, Inc. is a technology company specializing in non-invasive alcohol detection and identity verification solutions. Its products include SOBRcheck™, a stationary device for alcohol screening; SOBRsure™, a wearable wristband for continuous alcohol monitoring; and the SOBRsafe™ software platform, which provides real-time cloud-based alerts and reporting. The company's technology is applied across various sectors, including substance abuse programs, occupational safety, and fleet management.

Headquartered in Greenwood Village, Colorado, SOBR Safe, Inc. primarily provides its non-invasive alcohol detection technologies in North America. The company has expanded its reach to 43 U.S. states and international markets, including Canada, Australia, and New Zealand. It has also initiated an alcohol detection and testing program for airport personnel and pilots outside of the U.S.

SOBR Safe, Inc.'s brand reputation has been influenced by product development and recognition, including the release of SOBRsure™ with premium updates and securing orders for SOBRsure bands. The company launched marketing campaigns and expanded its global reach. However, the company's stock significantly underperformed, and shareholders experienced significant dilution. Analysts do not anticipate the company will be profitable in the current year, but SOBR Safe holds more cash than debt on its balance sheet.

SOBR Safe, Inc. has a mix of institutional and individual ownership. Approximately 4.01% of the company is held by institutional shareholders, with major holders including Citadel Advisors Llc and Vanguard Group Inc. Insider ownership is reported at 43.27%, with significant individual/insider shareholders including Gary John Graham and First Capital Holdings LLC. The general public holds approximately 69.7% of the shares.