Stock events for SOBR Safe, Inc. (SOBR)
SOBR Safe, Inc.'s stock has experienced a significant decline in the past six months. Key events impacting the stock include private placements, earnings reports, share dilution, and Nasdaq listing requirements. In December 2025, SOBRsafe closed a $2 million private placement, which was followed by a drop in shares. The company reported its Third Quarter 2025 results on November 12, 2025, and its Second Quarter 2025 results on August 7, 2025. Shareholders have experienced substantial dilution, and the company was granted an extension by Nasdaq to meet listing requirements in September 2024.
Demand Seasonality affecting SOBR Safe, Inc.’s stock price
Seasonality analysis for SOBR Safe, Inc. reveals recurring patterns in asset prices over a calendar year. June has historically shown the highest probability of positive returns, while March may not be an ideal month to invest.
Overview of SOBR Safe, Inc.’s business
SOBR Safe, Inc. is a hardware and software company specializing in non-invasive alcohol detection and monitoring technologies, operating within the Electronic Technology sector. The company develops and markets a non-invasive alcohol sensing system that measures ethanol content through perspiration. Its major products include SOBRcheck™, a touch-based alcohol detection device, and SOBRsure™, a transdermal, alcohol-detecting wearable wristband. The technology is integrated with a robust, scalable backend data platform that provides real-time reporting and historical data aggregation.
SOBR’s Geographic footprint
SOBR Safe, Inc. is headquartered in Greenwood Village, Colorado, and has expanded its global reach to include users and subscribers across 43 U.S. states, Canada, Australia, and New Zealand. In February 2024, SOBRsafe expanded its footprint in Canada through a partnership with TráTek Monitoring Services.
SOBR Corporate Image Assessment
SOBR Safe, Inc. has focused on building brand awareness through strategic marketing initiatives, including multi-channel national marketing campaigns and collaborations. The company has emphasized third-party validation of its technology, completing multiple independent product validation tests. Feedback indicates that the brand is gaining recognition and trust, with a focused strategy translating into sustained sales momentum.
Ownership
SOBR Safe, Inc. has 14 institutional owners and shareholders holding a total of 60,304 shares. Approximately 7.93% of SOBR Safe's stock is owned by institutional investors, while individual insiders hold about 0.13%. Major institutional shareholders include XTX Topco Ltd, Susquehanna International Group, Llp, and Geode Capital Management, Llc.
