Sonos, Inc. (SONO)

NASDAQ:
SONO
| Latest update: Mar 1, 2026, 7:16 PM

Stock events for Sonos, Inc. (SONO)

In the past six months, Sonos stock has experienced significant fluctuations. While the stock had fallen by 39% as of October 2024, Sonos reported a significant earnings beat for Q1 FY2026. The company anticipates flat revenue growth for the first half of 2026 but projects a return to growth in the second half. The 52-week high for Sonos stock is $19.82, and the 52-week low is $7.62.

Demand Seasonality affecting Sonos, Inc.’s stock price

Sonos's business is highly seasonal, leading to uneven quarterly revenue trends. This seasonality can disrupt inventory levels and complicate near-term forecasting.

Overview of Sonos, Inc.’s business

Sonos, Inc. is a pioneer in connected home audio systems, operating within the Consumer Durables sector. The company designs, develops, manufactures, and sells premium wireless audio products interconnected through its software platform, providing a seamless, high-fidelity audio experience. Sonos's product portfolio includes wireless speakers, soundbars, home theater systems, headphones, components, and accessories, with recent additions like Sonos Ace and the upcoming Sonos Amp Multi.

SONO’s Geographic footprint

Sonos, Inc. is headquartered in Santa Barbara, California, and has a global presence, distributing its products in over 60 countries through various retailers and its website.

SONO Corporate Image Assessment

Sonos's brand reputation was significantly impacted by the release of a problematic new controller app in May 2024, leading to customer dissatisfaction and delayed product launches. Sonos is spending $20 million to $30 million to fix the app and has outlined a plan to prevent similar issues. Despite this, Sonos maintains a strong brand reputation for quality and innovation in the premium wireless audio segment.

Ownership

Sonos, Inc.'s ownership is heavily concentrated in institutional hands, with institutional investors holding over 85% of the company's shares. Major institutional owners include BlackRock, Inc., Vanguard Group Inc., and Coliseum Capital Management, LLC. Corporate insiders hold a smaller percentage of shares, with CEO Tom Conrad notably purchasing shares in November 2025.

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Price Chart

$15.40

2.22%
(1 month)

Top Shareholders

BlackRock, Inc.
14.99%
Coliseum Capital Management LP
12.42%
The Vanguard Group, Inc.
11.59%
State Street Corp.
3.71%
Jacobs Levy Equity Management, Inc.
2.73%
Arrowstreet Capital Holding LLC
2.67%
Geode Holdings Trust
2.42%
Morgan Stanley
2.15%

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FAQ

What is the current stock price of Sonos, Inc.?

As of the latest update, Sonos, Inc.'s stock is trading at $15.40 per share.

What’s happening with Sonos, Inc. stock today?

Today, Sonos, Inc. stock is down by -2.22%, possibly due to news.

What is the market sentiment around Sonos, Inc. stock?

Current sentiment around Sonos, Inc. stock is positive, based on recent news, trading volume, and analyst opinions.

Is Sonos, Inc.'s stock price growing?

Over the past month, Sonos, Inc.'s stock price has decreased by -2.22%.

How can I buy Sonos, Inc. stock?

You can buy Sonos, Inc. stock through any brokerage platform, such as e.g., Robinhood, Fidelity, E*TRADE, by searching for the ticker symbol SONO

Who are the major shareholders of Sonos, Inc. stock?

Major shareholders of Sonos, Inc. include institutions such as BlackRock, Inc. (14.99%), Coliseum Capital Management LP (12.42%), The Vanguard Group, Inc. (11.59%) ... , according to the latest filings.