Sonos, Inc. (SONO)

NASDAQ:
SONO
| Latest update: Nov 4, 2025, 12:50 PM

Stock events for Sonos, Inc. (SONO)

Sonos stock has experienced significant positive movement in the past six months. A failed app launch in May 2024 led to a 20% drop in market value, staff layoffs, and executive departures. Morgan Stanley analysts issued a "double downgrade" on Sonos shares in October 2024. Sonos reported Q4 revenue of $255.4 million, exceeding expectations, though fiscal 2024 revenue of $1.52 billion marked a decline. The company's earnings for the last quarter were -$0.03 USD per share, beating estimations. Sonos is scheduled to release its next earnings report on November 5, 2025.

Demand Seasonality affecting Sonos, Inc.’s stock price

The demand for Sonos products has seen a significant increase, driven by a growing preference for immersive home entertainment experiences. The company's production capabilities and supply chain management have struggled to keep pace with this heightened demand, leading to stockouts for popular models. This suggests that demand can outstrip supply, particularly for popular items, indicating a strong underlying demand for their products.

Overview of Sonos, Inc.’s business

Sonos, Inc. is an American audio equipment manufacturer specializing in high-quality wireless sound systems. The company operates within the consumer electronics and smart home industries, focusing on premium audio products. Sonos designs, develops, manufactures, and sells innovative wireless audio systems that aim to provide a seamless and high-fidelity listening experience. Sonos's major products include a range of wireless speakers, portable speakers, home theater systems, headphones, and audio components. Sonos products are designed to integrate with smart assistants and support a wide array of streaming services through its proprietary software platform and app.

SONO’s Geographic footprint

Sonos operates globally, with its products and services available in the Americas, Europe, the Middle East and Africa (EMEA), and the Asia-Pacific region. The company generates a majority of its revenue from the Americas. Sonos maintains offices in various countries, including Australia, Canada, the Netherlands, China, the UK, and Japan, and is headquartered in Santa Barbara, California, US. The company has employees across six continents.

SONO Corporate Image Assessment

Sonos's brand reputation has faced significant challenges due to a disastrous app launch in May 2024, which led to instability, a lack of key features, and customer complaints. Sonos has been actively working to rebuild customer trust and rectify the issues, with interim CEO Tom Conrad focusing on restoring employee morale and customer confidence. Despite the negative impact, Sonos has historically cultivated a strong brand reputation for quality, innovation, superior sound quality, and a commitment to open platform integration.

Ownership

The provided search results do not offer specific details on the major institutional and individual owners of Sonos, Inc. (SONO). However, it is noted that 98.29% of Sony Group (SONY) is owned by Public Companies and Individual Investors, with 0.02% by Other Institutional Investors. While this information is for Sony Group, not Sonos, Inc., it indicates a general pattern of ownership for publicly traded companies.

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Price Chart

$16.81

1.18%
(1 month)

Top Shareholders

BlackRock, Inc.
14.87%
Coliseum Capital Management LP
11.08%
The Vanguard Group, Inc.
10.88%
State Street Corp.
3.81%
Trigran Investments, Inc.
3.70%
Cooper Creek Partners Management LLC
3.56%
Schroders Plc
2.75%
Jacobs Levy Equity Management, Inc.
2.52%
Geode Holdings Trust
2.42%
Dimensional Holdings, Inc.
1.86%
DeRoy & Devereaux Private Investment Counsel, Inc.
1.70%
Affiliated Managers Group, Inc.
1.69%
Morgan Stanley
1.53%
Point72 Capital Holdings LP
1.53%
The Charles Schwab Corp.
1.51%
MLM Trust B
1.10%
Northern Trust Corp.
1.07%
Freestone Grove Partners LP
0.99%
Bank of America Corp.
0.87%
Aristotle Capital Management LLC
0.82%

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FAQ

What is the current stock price of Sonos, Inc.?

As of the latest update, Sonos, Inc.'s stock is trading at $16.81 per share.

What’s happening with Sonos, Inc. stock today?

Today, Sonos, Inc. stock is down by -1.18%, possibly due to news.

What is the market sentiment around Sonos, Inc. stock?

Current sentiment around Sonos, Inc. stock is positive, based on recent news, trading volume, and analyst opinions.

Is Sonos, Inc.'s stock price growing?

Over the past month, Sonos, Inc.'s stock price has decreased by -1.18%.

How can I buy Sonos, Inc. stock?

You can buy Sonos, Inc. stock through any brokerage platform, such as e.g., Robinhood, Fidelity, E*TRADE, by searching for the ticker symbol SONO

Who are the major shareholders of Sonos, Inc. stock?

Major shareholders of Sonos, Inc. include institutions such as BlackRock, Inc. (14.87%), Coliseum Capital Management LP (11.08%), The Vanguard Group, Inc. (10.88%) ... , according to the latest filings.