Stock events for Sow Good, Inc. (SOWG)
The share price experienced a substantial decline of 79.44% from January 13, 2025, to January 9, 2026, and has fallen by 22.50% over the past six months. In November 2025, Sow Good reported a decline in revenue and a wider net loss, leading to a stock drop after reporting its third-quarter results. In January 2026, the company announced a private placement, a strategic asset sale, and a leadership transition to support candy operations and future growth.
Demand Seasonality affecting Sow Good, Inc.’s stock price
Sow Good, Inc. experiences demand seasonality for its products, particularly around major holiday cycles such as Halloween, Christmas, Easter, and Valentine's Day. Halloween is an important seasonal opportunity for increased sales and marketing potential.
Overview of Sow Good, Inc.’s business
Sow Good, Inc. is a U.S.-based company that manufactures and markets freeze-dried candy and snack products, operating in the Consumer Staples sector. The company uses freeze-drying technology to create treats under the "Sow Good" brand, including candies, snacks, fruits, vegetables, smoothies, and soups, with gluten-free options available. Sow Good began commercializing its freeze-dried candy products in the first quarter of 2023.
SOWG’s Geographic footprint
Sow Good, Inc. primarily operates and sells its products within the United States, with its facility in Irving, Texas. The company also has co-manufacturing arrangements in China and Colombia. Sow Good has expanded internationally by launching its products in the UAE.
SOWG Corporate Image Assessment
Sow Good, Inc.'s brand reputation has faced challenges, including product integrity and quality concerns, as well as a melted product issue that led to a sales decline. Despite these hurdles, there have been indications of renewed consumer enthusiasm for their freeze-dried candy line, with management reporting increased sell-through rates. The company has also focused on innovation, launching new products that have seen high demand from retailers.
Ownership
Sow Good, Inc. has a diverse ownership structure including institutional owners, insiders, private companies, and the general public. Institutional investors hold approximately 3.01% to 10.74% of the company's stock, with major holders including Accredited Investors Inc., Summit Financial, LLC, and UBS Group AG. Insiders hold a significant portion, around 84.88%, with Ira Goldfarb owning the most shares. Private companies account for 13.3% of ownership, and the general public holds 37.1%.
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