Sprout Social, Inc. Class A (SPT)

Sprout Social, Inc. (SPT) has experienced significant stock price fluctuations in the past six months, including a substantial decline of 64.75% between January 13, 2025, and January 9, 2026. More recently, the stock price rose by 7% in after-hours trading following CEO Ryan Paul Barretto's purchase of 93,984 shares. In Q3 2025, Sprout Social reported $0.23 earnings per share (EPS), surpassing estimates, and revenue of $115.59 million, exceeding expectations with a 12.7% year-over-year increase. The company is scheduled to release its fourth-quarter 2025 financial results on February 26, 2026.

Demand for Sprout Social's products and services is primarily driven by the continuous and evolving nature of social media and its increasing importance for businesses. While not strictly seasonal, demand is influenced by broader trends in social media usage, e-commerce, and customer engagement. The rise of social commerce, the influence of Millennials and Gen Z, and the need for timely customer care and social data analysis contribute to sustained, year-round demand.

Sprout Social, Inc. (SPT) is a technology company specializing in cloud-based social media management software, operating within the Technology Services sector, specifically in the Packaged Software industry. Its platform provides a unified system for managing online presence across major social networks and commerce platforms, offering tools for social engagement, content publishing, analytics, social listening, reputation management, employee advocacy, and automation. These tools cater to various organizational functions, and Sprout Social also offers professional services like consulting and training.

Sprout Social has a robust global presence, serving approximately 30,000 customers in over 100 countries as of April 2025. The company's headquarters are in Chicago, Illinois, USA, with additional offices in Seattle, Washington, Dublin, Ireland, and Kraków, Poland. To support its international customer base, Sprout Social has remote teams in the Philippines, Singapore, Australia, and India. The company focuses significantly on North America and English-speaking markets and has implemented language support for Spanish and Portuguese since April 2015.

Sprout Social has maintained a strong brand reputation over the past year, marked by industry recognitions and product innovations. The company was named the #1 Best Software Product by G2's 2024 Best Software Award and recognized as a Leader in Worldwide Influencer Marketing Platforms for Large Enterprises by IDC MarketScape in December 2025. In G2's 2026 Winter Reports, Sprout Social achieved 40 top rankings. In December 2025, Sprout Social released its first-ever Social Media Dictionary and expanded its core Social Media Management platform with over 200 new product capabilities. Consumer surveys indicate that "bold brands" are perceived as honest and prioritize audience interaction, while unethical behavior is a primary reason for criticism.

Sprout Social, Inc. has a diverse ownership structure comprising both institutional and individual investors. Major institutional holders include Vanguard Group Inc., BlackRock, Inc., ArrowMark Colorado Holdings LLC, Cadian Capital Management, Lp, and State Street Corp. Individual ownership includes the company's founders: Justyn Howard, Aaron Rankin, Gil Lara, and Peter Soung, as well as CEO Ryan Paul Barretto, who recently increased his holdings. The company operates with a dual-class share structure that grants founders enhanced voting rights.