Sprout Social, Inc. Class A (SPT)

Over the past six months, Sprout Social's stock price has experienced a significant decline, but recently shown an increase. As of May 5, 2026, the share price was $6.71, representing a 68.26% decrease from $21.14 on May 5, 2025. Over the last 12 months, the stock's price decreased by 68.79%, with a year-to-date return of -39.66%. The 52-week range for SPT stock has been between $4.92 and $25.48. More recently, in the past month, the stock has shown an increase of 23.41%. On May 9, 2026, Sprout Social announced its first-quarter 2026 financial results, reporting earnings per share of $0.23, surpassing analysts' consensus estimates of $0.16. The company's revenue for the quarter was $121.50 million, slightly above analysts' expectations of $120.33 million. Following these positive results, Sprout Social updated its Q2 2026 guidance to $0.15-$0.16 EPS and its FY 2026 guidance to $0.88-$0.97 EPS. The company also reported a record quarterly non-GAAP free cash flow of $24.7 million and authorized a $50 million share repurchase program. Additionally, Sprout Social moved its AI orchestration framework, Trellis, out of beta to general availability, which has seen rapid adoption. The company is also strategically shifting its focus towards larger, more sophisticated customers, with those contributing $30,000 or more in Annual Recurring Revenue (ARR) growing by 21% year-over-year and now representing over 60% of total subscription revenue.

Demand for Sprout Social's products and services can be influenced by seasonal marketing trends and consumer behavior. Brands actively engage in seasonal marketing, particularly around major holidays, with consumers anticipating brand content will impact their purchase decisions during the holiday season. Sprout Social highlights how brands leverage cultural moments and seasonal themes to create engaging content and drive sales, providing insights and tools for businesses to adapt their strategies for these periods. The strong emphasis on seasonal marketing by its target customers suggests that demand for its social media management and analytics tools would likely align with peak marketing periods, such as the lead-up to and during major holidays.

Sprout Social, Inc. (SPT) is a technology company in the Software - Application industry, specializing in cloud-based software that unifies social messaging, data, and workflows into a single system. The company's platform is designed to scale across organizations, providing maximum business value, and generates the majority of its revenue from software subscriptions. Its major products and services encompass a comprehensive suite of social media management tools, including publishing and engagement functionalities, customer care, influencer marketing, advocacy, crisis management, and AI-powered business intelligence. The platform also offers solutions for social listening and analytics, helping businesses understand and reach their audience, engage their community, and measure performance across major social media networks and digital platforms.

Sprout Social has a global presence, serving approximately 30,000 customers in over 100 countries. The company's headquarters are located in Chicago, Illinois, USA. It maintains a hybrid work model with a significant portion of its employees working remotely. Beyond its Chicago headquarters, Sprout Social has offices in Seattle, Washington, Dublin, Ireland, and Kraków, Poland. The company also has smaller offices in Austin, New York, Toronto, San Francisco, Denver, and Singapore, and remote teams based in the Philippines, Singapore, Australia, and India, particularly to support its Asia Pacific operations. The Americas region accounts for the maximum revenue.

Sprout Social has maintained a strong brand reputation in the past year, evidenced by numerous industry recognitions. In December 2025, Sprout Social was named the #1 Social Listening Product in G2's 2026 Winter Reports, achieving 40 top rankings overall, including for Social Customer Service and Enterprise Social Media Analytics. TrustRadius also recognized Sprout with a 2026 Buyer's Choice Award for product excellence. In February 2025, Sprout Social was recognized by G2's Best Software Awards for the ninth consecutive year, being featured as a top company across seven award categories. Key events that have positively affected Sprout Social's reputation in the past year include the continuous enhancement of its platform with AI-powered solutions, the rebranding of its influencer platform to Sprout Social Influencer Marketing, and deeper integrations with industry-leading organizations like Salesforce. The company also celebrated 15 years of innovation, growth, and empowering brands in April 2025.

Sprout Social, Inc. has a broad institutional ownership base with 208 institutional owners and shareholders. Major institutional shareholders include Vanguard Group Inc, BlackRock, Inc., ArrowMark Colorado Holdings LLC, Topline Capital Management, LLC, Acadian Asset Management Llc, Clearbridge Investments, LLC, State Street Corp, LB Partners LLC, Geode Capital Management, Llc, and First Trust Advisors Lp. Institutional funds collectively own 85.68% of the company. Sprout Social's ownership is characterized by a dual-class share structure that grants founders enhanced voting rights. Executive insider stakes represent 11.39% of the company's total outstanding shares. Top direct insider holders include CEO Ryan Paul Barretto, Executive Chair Justyn Russell Howard, and CFO and Treasurer Preto Joseph Del. Jason Kreuziger is noted as the largest individual shareholder.