Stock events for Sportsman's Warehouse Holdings, Inc. (SPWH)
Several events impacted Sportsman's Warehouse Holdings, Inc.'s stock price between July 2025 and January 2026. The company was dropped from the Russell 3000 Index on July 3, 2025. Changes to its Secretary were announced on August 6, 2025. Q2 2025 earnings were reported on September 4, 2025, showing modest sales growth but continued margin pressure and net losses. On December 4, 2025, the company released its Q3 2025 financial results, marking its third consecutive quarter of positive same-store sales growth, but management noted a softening in consumer spending starting in mid-October 2025, which led to an update and lowering of its full-year 2025 outlook. The stock price experienced volatility, declining by 36.99% from January 10, 2025, to January 8, 2026.
Demand Seasonality affecting Sportsman's Warehouse Holdings, Inc.’s stock price
Demand for Sportsman's Warehouse Holdings, Inc. products and services exhibits seasonality, influenced by outdoor activity cycles and holidays. The company focuses on winning the hunting and fishing seasons, and new store openings are planned to coincide with the hunting and holiday seasons. Strong performance was noted in hunting, fishing, firearms, and personal protection categories in Q3 2025. Poor weather conditions can negatively impact sales in the Camping and Fishing departments, particularly in the first quarter.
Overview of Sportsman's Warehouse Holdings, Inc.’s business
Sportsman's Warehouse Holdings, Inc. operates as an outdoor sporting goods retailer, offering gear and services for outdoor enthusiasts. The company is in the Consumer Discretionary sector, focusing on recreational goods. Its key departments include Hunting and Shooting, Fishing, Camping, Apparel, Footwear, and Optics, Electronics, Accessories, and Other. The company also provides services such as archery technician services, fishing-reel line winding, scope mounting and bore sighting, cleaning services, and the issuance of hunting and fishing licenses. Sportsman's Warehouse markets private label and special make-up offerings under various brands.
SPWH’s Geographic footprint
Sportsman's Warehouse Holdings, Inc. primarily operates in the United States, with a significant presence in the Western U.S. and Alaska. As of December 2025, the company operates 146 stores across 32 states and also utilizes an e-commerce platform. The company's headquarters are located in West Jordan, Utah.
SPWH Corporate Image Assessment
In the past year, specific events directly impacting Sportsman's Warehouse Holdings, Inc.'s brand reputation were not prominently highlighted in the provided search results. The company has engaged in strategic promotional efforts, primarily related to apparel and footwear, and increased promotions and digital marketing to move inventory and drive traffic, especially in firearms/ammo. These operational strategies could indirectly influence brand reputation.
Ownership
Sportsman's Warehouse Holdings, Inc. has a diverse ownership structure, including institutional, insider, and retail investors. Institutional investors own approximately 40.98% to 57.42% of the company's stock. Insiders hold around 6.39% to 59.16% of the stock. Public companies and individual investors own approximately 16.44% to 36.19%. Major institutional owners include Fmr Llc, Union Square Park Capital Management, LLC, and Vanguard Group Inc. Key individual/insider shareholders include Seidler Kutsenda Management Company LLC, Cannell Capital LLC, and John V. Schaefer.
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