E. W. Scripps Company Class A (SSP)

The E.W. Scripps Co. stock has experienced a share price decline and underperformed the S&P 500 Index. The company completed a $750 million refinancing transaction. The company reported a year-over-year revenue drop in Q2 2025, with adjusted EBITDA also decreasing. Analyst sentiment has been mixed to negative, with downgrades from Weiss Ratings and Wall Street Zen. The consensus rating from analysts is "Hold," with an average target price of $5.50. Insider trading activity included sales by various insiders.

Demand for The E.W. Scripps Co.'s products and services exhibits seasonality, influenced by political advertising revenue, which is expected to increase in election years. Core advertising revenue is subject to the broader advertising market. The broadcasting industry faces secular headwinds as consumers shift to streaming services.

The E.W. Scripps Co. operates through Local Media and Scripps Networks segments. The Local Media segment includes over 60 local television stations across more than 40 markets in the United States, providing local news, information, sports, and entertainment content. The Scripps Networks segment offers national television networks distributed via various platforms and includes national news outlets and entertainment brands. Scripps also manages the Scripps National Spelling Bee and offers Nuvyyo, a DVR product solution. The company generates revenue primarily from its Local Media segment.

The E.W. Scripps Co. primarily operates within the United States, with over 60 local television stations in more than 40 markets. Its national news and entertainment networks reach nearly every television household in the U.S.

Direct information on specific events impacting The E.W. Scripps Co.'s brand reputation in the past year is limited. Investor sentiment has shown fluctuations, with some reports indicating decreasing sentiment due to increased short interest, while others noted improvement as the stock rose. Financial underperformance and analyst downgrades could contribute to a less favorable perception among investors.

Institutional shareholders hold approximately 62.18% of the company's stock, with major holders including BlackRock, Inc. and Vanguard Group Inc. Insiders own about 46.56% of the company, with Mary Peirce being the largest individual shareholder. The general public holds approximately 33% of the stake.