Stock events for The E.W. Scripps Co. (SSP)
The E.W. Scripps Co.'s shares have surged over 103% in the past six months. Sinclair, Inc. submitted an unsolicited offer to acquire Scripps for $7.00 per share and disclosed an 8.2% stake in Scripps. Scripps adopted a shareholder rights plan in response to Sinclair's proposal. Scripps reported Q3 2025 revenue of $526 million with a loss of $49 million, while Q2 2025 GAAP revenue was $540 million with a loss per share of $0.59.
Demand Seasonality affecting The E.W. Scripps Co.’s stock price
Demand for The E.W. Scripps Co.'s products and services is subject to seasonality. Political advertising significantly impacts revenue in election years. Advertising revenue generally fluctuates throughout the year, with the fourth quarter typically being the highest-earning period. The company's sports strategy and growth in connected TV revenue have been significant drivers of advertising revenue growth.
Overview of The E.W. Scripps Co.’s business
The E.W. Scripps Co., founded in 1878 and headquartered in Cincinnati, Ohio, operates in the Communication Services sector, focusing on broadcasting. It operates more than 60 local broadcast television stations, provides national television networks through Scripps Networks, offers Scripps Sports, and is the steward of the Scripps National Spelling Bee and Nuvyyo DVR product solutions.
SSP’s Geographic footprint
The E.W. Scripps Co. operates more than 60 television stations in over 40 markets across 22 states in the United States and its headquarters are located in Cincinnati, Ohio.
SSP Corporate Image Assessment
The E.W. Scripps Co. has a long-standing reputation for its commitment to quality, objective local journalism and public service. The company's focus on expanding its sports content and its growth in connected TV revenue could be seen as positive developments for its brand.
Ownership
The E.W. Scripps Co. is primarily owned by institutional shareholders (61.03% to 67%) and insiders (4.95% to 45.99%), with a smaller percentage held by retail investors (0% to 47.10%). Major institutional owners include BlackRock, Inc., Vanguard Group Inc., and Charles Schwab Investment Management Inc. Key individual owners include Mary Peirce, John H. Burlingame, and CEO Adam Symson.
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$4.73
