SSP

Over the past six months, SSP's stock price has trended down by 25.46%. Key events include a wider second-quarter loss of $1.2 billion reported on August 7, 2026, primarily due to a significant $1.1 billion non-cash goodwill and intangible asset impairment charge related to its Scripps Networks segment, alongside revenue decline from national advertising weakness and retransmission disruptions. In August-September 2026, E.W. Scripps announced layoffs of 12% of its staff and a strategic shift to become an 'AI-powered broadcast journalism company' with a 24/7 streaming model. The company faced a major customer backlash in June 2026 due to a blackout dispute with DirecTV, which temporarily removed 54 Scripps local stations in 36 markets during major sports finals, jeopardizing advertising revenue and exposing both parties to reputational damage. In Q2 2026, Scripps completed three retransmission consent agreements, though two led to temporary removals of its stations by distributors. The company also completed the acquisition of WTVQ in Lexington, Kentucky, for $15.8 million, and Scripps Sports announced partnerships for the Women's Team Golf League (WTGL) with ESPN and ION, a local television media rights agreement with the Detroit Pistons, and a national broadcast rights agreement for the 2026-27 season with the Professional Women's Hockey League (PWHL). In May 2026, S&P Global Ratings revised its outlook on Scripps to positive from negative, citing expectations for improving cash flow over the next 12 months driven by strong political advertising revenue, cost-saving initiatives, and recent M&A transactions, as the company initiated a multi-year transformation program targeting $125 million-$150 million of annualized EBITDA growth by 2028.