System1, Inc. Class A (SST)

Over the past six months, System1, Inc.'s stock price has declined significantly and shown volatility. In December 2025, System1 received a notice of non-compliance with NYSE listing rules. In November 2025, a price target for System1 was decreased by 20.00% to $8.16. In August 2025, System1 announced its Q2 2025 financial results, reporting a 17% year-over-year revenue decline, though GAAP gross profit and Adjusted EBITDA increased. In June 2025, the stock saw a 25% increase and an insider purchase of 18,842 shares. In March 2025, System1 reported its Q4 and full-year 2024 financial results, with full-year revenue decreasing but Adjusted EBITDA increasing. In Q3 2025, revenue plummeted 31% year-over-year, but Adjusted Gross Profit Margin soared, and GAAP Net Loss improved.

Only four years of data are available for System1, Inc. (SST), which is considered insufficient to create a reliable seasonal profile. Analysis suggests a period of seasonal strength from November 13 to February 18, historically resulting in positive returns above the S&P 500 Total Return Index. This timeframe aligns with the seasonal strength of the Industrials sector, but this analysis is based on limited data.

System1, Inc. (SST) is an American Internet advertising company operating an omnichannel customer acquisition marketing platform. It uses machine learning, data science, and first-party consumer intent data to connect advertisers with potential customers in various industries. System1's core technology is the Responsive Acquisition Marketing Platform (RAMP), designed for a privacy-centric digital environment. The company operates in two segments: Owned and Operated Advertising, and Partner Network. Its sector is Media, and its industry is Interactive Media and Services, or Technology Services/Packaged Software.

System1, Inc. is headquartered in Marina del Rey, Los Angeles, California, United States. The company provides its omnichannel customer acquisition platform services in the United States and internationally.

System1's brand reputation has been influenced by its privacy focus and strategic pivot, but it has also faced criticism. System1 emphasizes privacy and operates privacy-focused products like Startpage.com, but has faced criticism regarding its influence on privacy-focused properties. System1 received awards and recognition from Microsoft in 2022 and 2023. System1 introduced "Test Your Ad Competitive Edge," an emotion-driven creative intelligence platform. The NYSE non-compliance notice could negatively impact investor confidence. The strategic shift towards higher-margin products has led to revenue volatility, presenting near-term challenges that could affect perception.

System1, Inc. (SST) has significant institutional ownership, with 87.50% of its stock owned by institutional investors. Major institutional owners include Cannae Holdings, Inc., Bank Of America Corp /de/, Cerity Partners LLC, and Vanguard Group Inc. Major individual owners (insiders) include Cannae Holdings Inc, Christopher Stephen Phillips, and Just Develop It Ltd. Insiders have sold more System1 stock than they have bought in the last 12 months.