Stock events for Sun Communities, Inc. (SUI)
In the past six months, Sun Communities reported Q2 2025 EPS that missed forecasts but raised its full-year FFO guidance. The company completed the sale of Safe Harbor Marinas for $5.5 billion. Sun Communities reported Q3 2025 EPS that surpassed expectations, although revenue was slightly below estimates. The company is preparing for a CEO transition to Charles Young and is pursuing potential acquisitions valued at $565 million. Analysts have a consensus "buy" rating on the stock with an average 12-month price target of $139.71. On February 5, 2026, the stock opened at $121.53, a drop of 4.97% compared to the previous day's closing price. The 52-week range for SUI stock has been between $109.22 and $137.77.
Demand Seasonality affecting Sun Communities, Inc.’s stock price
Demand for Sun Communities' products and services exhibits seasonality, particularly in its recreational vehicle (RV) resorts. Properties located in desirable vacation areas suggest higher demand during traditional vacation seasons. The RV resort segment caters to short-stay recreational lodging, which is inherently seasonal. The company's focus on properties desirable as second homes or vacation properties further supports the notion of seasonal demand fluctuations.
Overview of Sun Communities, Inc.’s business
Sun Communities, Inc. (SUI) is a publicly traded REIT specializing in manufactured housing (MH) communities, recreational vehicle (RV) resorts, and marinas. Founded in 1975 and converted to REIT status in 1993, it operates through Real Property Operations and Home Sales and Rentals. The company owns, operates, and develops manufactured housing communities, RV resorts, and previously marinas, but sold its Safe Harbor Marinas segment in the second quarter of 2025 to focus on manufactured housing and RV communities. Sun Communities emphasizes professional on-site management, amenity-rich community designs, resident safety, customer service, and environmental stewardship, while also undertaking land-lease developments.
SUI’s Geographic footprint
Sun Communities has a significant geographic footprint across the United States, Canada, and the United Kingdom. As of September 30, 2025, the company owned, operated, or had an interest in a portfolio of 501 developed properties, comprising approximately 174,680 developed sites in these regions. Specifically, its portfolio includes properties in more than 35 U.S. states and Ontario, Canada. Nearly 50% of its portfolio is strategically located in desirable vacation areas, particularly in Florida or Michigan, near major bodies of water.
SUI Corporate Image Assessment
Sun Communities' brand reputation appears generally positive, focusing on its strategic repositioning and strong core segment performance. The sale of Safe Harbor Marinas was seen as providing financial flexibility and enhancing earnings. The manufactured housing segment has shown robust performance with strong NOI growth and high occupancy rates. The company has been recognized for operational efficiencies and a stronger balance sheet. Analysts generally have a "buy" consensus rating for SUI stock. However, a November 2024 earnings call highlighted disappointing Q3 2024 results and a downward revision of 2024 guidance, with challenges in the transient RV and marina segments and higher-than-expected operating expenses.
Ownership
Sun Communities, Inc. (SUI) has an ownership structure primarily dominated by institutional investors, holding approximately 90.99% to 98.48% of the company's total shares. Major institutional owners include Vanguard Group Inc., Dodge & Cox, and Blackrock, Inc. Individual and insider ownership accounts for a smaller percentage, around 1.19% to 1.97% of shares outstanding. Key individual insider shareholders include Gary A. Shiffman, Karen Dearing, and John Bandini McLaren.
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