Stran & Company, Inc (SWAG)

In Q3 2025, Stran & Co., Inc. reported a 29% year-over-year sales increase to $26 million but posted a $1.2 million net loss, causing the stock to decline due to investor concerns. The gross profit margin decreased to 27.2% from 29.5% year-over-year, partly due to tariff-related costs and the lower gross margin of the acquired Gander Group business. In Q2 2025, Stran achieved a 95.2% increase in sales to $32.6 million, with organic growth of 30.4%, and returned to profitability with a net income of $0.6 million. Stran repurchased over 110,000 shares in Q2 and approximately 267,000 shares in Q3 2025.

Stran & Company experiences demand seasonality, with the second half of the year, particularly due to the holidays and year-end, being the strongest period for the Stran segment. The company anticipates a "historically strong Q4" despite current challenges.

Stran & Co., Inc. (SWAG) is an outsourced marketing solutions provider specializing in promotional products and loyalty incentives, operating through Stran & Co., Inc. (Stran) and Stran Loyalty Solutions, LLC (SLS) segments. Stran develops marketing programs leveraging promotional products, print, packaging, tradeshow expertise, and loyalty incentive programs, offering custom sourcing services and e-commerce solutions. The company serves diverse industries, including pharmaceutical, healthcare, manufacturing, gaming, technology, finance, construction, and consumer goods, offering customizable promotional apparel, tech accessories, drinkware, home goods, and tradeshow solutions, with an emphasis on sustainable products.

Stran & Co., Inc. provides outsourced marketing solutions in the United States, Canada, and Europe. The company has a global network since 1994, with offices across North America and partners in Europe, Asia, South America, and Australia. U.S. locations include Boston, Fairfield CT, NYC, Philadelphia, Indiana, Tennessee, Miami, South Carolina, Chicago, Dallas, Kansas City, Los Angeles, and Jacksonville.

In the past year, Stran & Company was recognized as the 12th leading promotional products distributor in North America and ranked #23 in ASI's 2025 Counselor Top 40 Distributors List. In September 2025, Stran & Company was recognized by PPAI as one of the "Greatest Companies to Work For." Strategic appointments, such as the promotion of Jack Audibert and the appointment of Mark Adams and Sarah Cummins to the Board of Directors, and the launch of a client-branded online gifting platform have also affected the company's reputation.

The ownership structure of Stran & Company (SWAG) includes institutional, retail, and individual investors. Approximately 56.42% of the stock is held by institutional investors, while 49.60% is held by insiders. Major institutional owners include Vanguard Group Inc, Manatuck Hill Partners, LLC, Renaissance Technologies Llc, Mink Brook Asset Management LLC, Citadel Advisors Llc, Geode Capital Management, Llc, BlackRock, Inc., State Street Corp., and The Goldman Sachs Group, Inc. Andrew Shape, the Co-Founder, President, and CEO, owns the most shares.