Stock events for Smith & Wesson Brands, Inc. (SWBI)
Over the past six months, Smith & Wesson Brands, Inc. (SWBI) stock has experienced notable movements. As of November 25, 2025, the share price was $8.64, reflecting a significant decline of 36.93% from $13.70 on November 27, 2024. The stock's price decreased by 21.67% over the last 12 months, but saw an increase of 8.14% in the past month leading up to late November 2025. A key event impacting the stock was the company's fiscal first-quarter 2026 earnings report on September 4, 2025, where they reported a net loss of $3.4 million and a 3.7% year-over-year revenue decrease to $85.1 million, leading to an over 8% drop in share price in after-hours trading. The company also announced a new $50 million share repurchase program and a quarterly dividend of $0.13 per share. Smith & Wesson Brands is scheduled to release its Q2 2026 earnings on December 4, 2025.
Demand Seasonality affecting Smith & Wesson Brands, Inc.’s stock price
Demand for Smith & Wesson Brands' products typically exhibits seasonality. The fiscal first quarter, ending July 31, is historically the slowest period for firearm sales. Demand is expected to rebound and increase significantly in the fall season, driven by the hunting and holiday seasons. While summer seasonality was more pronounced in fiscal Q1 2026, demand had already begun to rebound as they entered the busy fall season.
Overview of Smith & Wesson Brands, Inc.’s business
Smith & Wesson Brands, Inc. (SWBI) is an American firearm manufacturer founded in 1852, headquartered in Maryville, Tennessee. The company designs, manufactures, and sells firearms and related products, including handguns, long guns, suppressors, and accessories, serving firearm enthusiasts, law enforcement, and military agencies.
SWBI’s Geographic footprint
Smith & Wesson Brands, Inc. is headquartered in Maryville, Tennessee, with manufacturing facilities in Maryville, Tennessee; Springfield, Massachusetts; and Houlton, Maine. Its products are sold in the United States and internationally through various channels, including independent dealers, retailers, in-store retail, and direct-to-consumer sales.
SWBI Corporate Image Assessment
Smith & Wesson emphasizes its strong brand reputation built on quality, reliability, and craftsmanship since 1852. Innovation remains a core strategy, with new products consistently accounting for a significant portion of sales. The Supreme Court's decision in Smith & Wesson Brands v. Estados Unidos Mexicanos reinforced the Protection of Lawful Commerce in Arms Act (PLCAA), which was favorable for the brand and the broader firearms industry. Additionally, the company relaunched the Smith & Wesson Academy, demonstrating its commitment to training and customer engagement.
Ownership
Institutional investors hold a significant stake in Smith & Wesson Brands, Inc., owning over 50% of the company's shares. Major institutional owners include BlackRock, Inc., Vanguard Group Inc, and Dimensional Fund Advisors Lp. Barclays PLC is also a substantial individual shareholder, holding 18.48% of the company's shares. Individual insider owners include Colton Melby, Mitchell A. Saltz, and Matthew A. Gelfand.
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