Thryv Holdings, Inc. (THRY)

The past six months have seen significant movements in Thryv Holdings, Inc.'s stock price. As of January 9, 2026, the stock was trading at $5.52 per share, representing a substantial decline of over 60% from its price of $14.24 per share on January 13, 2025, attributed to a sharply negative market sentiment. On October 30, 2025, Thryv reported a 33% year-over-year increase in SaaS revenue, reaching $115.9 million, and a consolidated net income of $5.7 million. The company held its Q2 2025 earnings conference call on July 30, 2025. In July 2025, Thryv announced its new Workforce Center for payroll management. In November 2025, the company introduced AI-enabled marketing software for home services businesses. December 2025 saw Thryv experts sharing insights on top AI trends for small business success in 2026. In early January 2026, the stock experienced daily fluctuations, with some declines potentially influenced by broader market weakness or investor confusion with Thryv Therapeutics Inc.

Thryv Holdings, Inc. is strategically transitioning to a SaaS model, which inherently aims for more predictable and recurring revenue streams. The recurring nature of its SaaS subscriptions provides a stable revenue base, allowing the company to invest in innovation and customer support. While the company's legacy Marketing Services revenue is declining as planned, its SaaS revenue has shown consistent growth, increasing by 33% year-over-year in Q3 2025 and 41% in Q4 2024. Although the company's dependence on small business budgets could imply some sensitivity to broader economic conditions, the available information does not explicitly detail specific seasonal demand patterns for Thryv's products and services.

Thryv Holdings, Inc. is a SaaS company headquartered in Dallas, Texas, that operates in the Software and Marketing industries. The company's core business model revolves around providing an all-in-one cloud-based software platform designed to automate customer communication, marketing, and day-to-day operations for local service-based companies. Its flagship offering is the Thryv SaaS Platform, a comprehensive suite of tools including CRM, appointment scheduling, payment processing, social media management, marketing automation, online presence management, and online review management. Thryv acquired Keap, enhancing the platform's capabilities with advanced sales and marketing automation tools, email marketing, and sales pipeline management. Thryv Marketing Services is a legacy segment that is being phased out by 2028 and includes print and internet yellow pages, search engine marketing, online display advertising, and search engine optimization tools.

Thryv Holdings, Inc. operates extensively across the United States, serving clients in 48 states. Internationally, the company has a significant presence in Australia and New Zealand. Its global operations are supported by subsidiaries in various jurisdictions, including Australia, Canada, Delaware (U.S.), the Dominican Republic, Malta, and New Zealand.

Thryv Holdings, Inc. generally maintains a positive brand reputation, particularly among its small business clientele. Customer reviews frequently highlight the Thryv platform as an effective all-in-one solution for managing various business operations. Thryv was awarded Best Software 2025 Top 50 Marketing + Fall 2025 Grid Leader. The company has also been active in promoting small business success, as evidenced by its announcement of the first Small Business Excellence Awards winners in November 2024 and a survey in December 2024 indicating that 51% of small businesses anticipate using AI by the end of 2025. The introduction of AI-enabled marketing software in November 2025 further demonstrates its commitment to innovation and supporting its customer base. Some customer feedback mentions that pricing can feel high when additional features are needed, and lead-capturing tools have limited customization.

Thryv Holdings, Inc.'s ownership structure is predominantly held by institutional investors, who collectively own between 53.93% and 96.38% of the company's stock. Major institutional owners include BlackRock, Inc., FMR Llc, Paulson & Co. Inc., The Vanguard Group, Inc., iShares Core S&P Small-Cap ETF, Massachusetts Financial Services Co /ma/, and State Street Corp. Insider ownership accounts for approximately 7.27% to 9.88% of the stock. CEO Joe Walsh holds a direct ownership of 4.88%. Mudrick Capital Management LP is noted as a significant individual shareholder, holding 3.44 million shares, representing 7.89% of the company.