Tilray Brands, Inc. (TLRY)

In the past six months, Tilray Brands, Inc. stock has experienced several notable events. Tilray announced a 1-for-10 reverse stock split, effective December 1, 2025, leading to a drop in the stock price. The reverse split aims to align the company's outstanding shares with industry norms, attract more institutional investors, and reduce shareholder meeting costs. Earlier, the stock saw a rise in price due to reports that the Centers for Medicare & Medicaid Services (CMS) were considering Medicare coverage for CBD. Despite a 129.1% gain in the past six months, the stock has been volatile, experiencing a 24.3% fall in the last month and a 29.5% decrease year-to-date as of November 28, 2025. Insider trading activity in the past six months shows purchases by President and CEO Irwin D. Simon, CFO Carl A. Merton, and Global General Counsel Mitchell Gendel.

There is evidence of demand seasonality for Tilray Brands, Inc.'s cannabis products. The company has strategically launched a "summer cannabis collection," indicating that summer is considered a "peak consumption season" for cannabis products. This suggests that demand for certain cannabis offerings may increase during the warmer months, leading Tilray to introduce new and innovative products tailored for this period.

Tilray Brands, Inc. is a global cannabis-lifestyle and consumer packaged goods company with a diversified portfolio across medical cannabis, adult-use cannabis, hemp and wellness products, and alcoholic beverages. The company operates as an American pharmaceutical, cannabis-lifestyle, and consumer packaged goods company, headquartered in New York City, with significant operations also based out of Leamington, Ontario, Canada. Tilray is a pioneer in the medical cannabis sector, offering pharmaceutical-grade products such as dried flower, oils, capsules, and extracts. In the recreational cannabis market, it provides a range of products under brands like Broken Coast, Good Supply, and RIFF, including dried flower, pre-rolls, vapes, edibles, and beverages. Through its Manitoba Harvest brand, Tilray also has a strong presence in the hemp and wellness sector, producing hemp-based foods and cannabidiol (CBD) consumer products. Furthermore, Tilray has expanded significantly into the alcoholic beverage market, owning several breweries and being ranked as the ninth-largest craft beer company in the U.S. in 2022, and the fourth-largest craft beer brewer in the U.S. as of November 2025. The company's revenue streams are diversified, with cannabis, beverages, and pharmaceutical and wellness product distribution each contributing significantly.

Tilray Brands, Inc. has a substantial global presence, with operations spanning North America, Europe, Australia, New Zealand, and Latin America. The company has cultivation and production facilities in Germany and Portugal, supplying medical cannabis products across the European Union. Its products are distributed through partnerships with healthcare providers and pharmacies in Canada, Europe, and other regions. Tilray is recognized as the cannabis market leader in Canada and a leader in medical cannabis across Europe. The company also has a strong presence in branded hemp wellness products in North America.

Tilray Brands has cultivated a reputation as a leading global lifestyle and consumer packaged goods company at the nexus of the beverage, cannabis, and wellness industries. The company is recognized as the largest legal cannabis company in Canada by revenue and a leader in medical cannabis across Europe. Its strategic acquisitions and partnerships have contributed to its prominence in the global cannabis and wellness markets. Tilray's commitment to innovation is evident through its continuous diversification of product offerings, including the launch of certified cannabis strains, wellness snacks, and confectionery. For instance, in June 2025, Tilray unveiled its 2025 summer cannabis collection, featuring new formats and flavors, which aimed to promote brand engagement and position the company as a leader during a peak consumption season. The company's expansion into wellness snacks with products like Humble Seed Whole Wheat Protein Crackers also demonstrates its focus on health-conscious and lifestyle-oriented consumers. While the stock has experienced volatility, which can indirectly influence market perception, there haven't been specific events in the past year directly reported as negatively impacting Tilray's brand reputation in the consumer sense.

Tilray Brands, Inc. has a diverse ownership structure comprising institutional, individual, and retail investors. The company has 369 institutional owners and shareholders, holding a total of 153,783,493 shares. Major institutional shareholders include Amplify ETF Trust - Amplify Alternative Harvest ETF, Toroso Investments, LLC, Hrt Financial Lp, Susquehanna International Group, Llp, Citadel Advisors Llc, Millennium Management Llc, Jane Street Group, Llc, Vanguard Group Inc, Royal Bank Of Canada, Mirae Asset Global Etfs Holdings Ltd, State Street Corp, and Blackrock, Inc. Retail investors hold a significant portion of the company's stock, estimated to be between 87.25% and 97.51%. Key individual insider owners include Brendan Kennedy, who holds 0.80% of the company's shares, and Irwin D. Simon.