Toast, Inc. Class A (TOST)

Several events have impacted Toast, Inc.'s stock price in the past six months. DA Davidson lowered its price target for TOST to $36 from $42, maintaining a Neutral rating. Toast's stock traded down due to broader market fears of disruption from artificial intelligence, but earlier reports of easing geopolitical tensions in Greenland contributed to a gain. Several insider transactions occurred in early 2026. In December 2025, analysts provided updated ratings and price targets from UBS, JP Morgan, and BNP Paribas Exane. In November 2025, a Reddit discussion highlighted that Toast's revenue and earnings had reportedly missed expectations, leading to a guidance reset. The company surpassed $2 billion in annual recurring revenue (ARR) for the first time in the third quarter of 2025. Toast's stock reached a 52-week high of $49.66 on August 5, 2025.

Demand for Toast, Inc.'s products and services is subject to seasonality, influenced by holidays, weather changes, tourism trends, and school schedules. Businesses in the restaurant industry often plan ahead using past trends to effectively manage both busy and slow periods.

Toast, Inc. is a cloud-based restaurant management platform offering an integrated POS and management system. It operates in the restaurant technology sector as a cloud software and fintech provider. Its products include POS and restaurant operations suites, management suites, back-office tools like xtraCHEF, financial technology solutions, AI-driven products such as Toast IQ and Toast Advertising, and hardware like Flex terminals and Toast Hub. The company also offers reservation services.

Toast, Inc. operates in the United States, Ireland, India, and internationally. Its headquarters are in Boston, Massachusetts, with additional U.S. offices in Omaha, Nebraska, and San Francisco, California, and an international office in Toronto, Canada.

Toast's brand reputation has been influenced by several factors in the past year. The company achieved GAAP profitability for the full year 2024 and continued this profitability into Q2 2025. The successful rollout and strong early adoption of AI-driven products demonstrate innovation and customer engagement. A strategic partnership with Uber was announced in 2025. However, discussions emerged regarding customer frustration over "superfluous fees" and price increases related to Toast's POS system. Overall, Toast's platform is considered deeply embedded in restaurant operations, with an expanding product suite that supports durable revenue and margin growth.

Institutional investors hold a significant portion of Toast, Inc. stock, with ownership ranging from 74.48% to 82.91%. Major institutional shareholders include Capital International Investors, Vanguard Group Inc, Fmr Llc, BlackRock, Inc., Jennison Associates Llc, T. Rowe Price Investment Management, Inc., JPMorgan Chase & Co, and Morgan Stanley. Individual insiders own between 8.39% and 17.8% of the company's stock. Technology Investment Dining Group LLC is noted as the largest individual shareholder, holding 37.84 million shares, representing 6.44% of the company.