TripAdvisor, Inc. (TRIP)

Over the past six months, TripAdvisor's stock has experienced a downtrend. Key events impacting the stock include mixed results in the fiscal first half of 2023, solid Q2 2025 earnings, flat Q3 2024 earnings, and an analyst downgrade in January 2026 due to deteriorating fundamentals. TripAdvisor is projected to post earnings on Thursday, February 12, 2026.

Demand for TripAdvisor's products and services is influenced by seasonal travel patterns. A majority of travelers planned to travel between March 1 and May 31. Affordability remains a key factor in travel planning. The company's focus on experiences suggests an effort to capitalize on consistent demand within this category.

TripAdvisor, Inc. operates within the Consumer Discretionary sector as an online travel company. Its core mission is to make travel planning easier through user-generated content. The company operates through three main segments: Brand Tripadvisor, which offers travel guidance platforms; Viator, an online marketplace for tours and activities; and TheFork, an online marketplace for restaurant reservations.

TripAdvisor has a significant global market presence, reaching hundreds of millions of users monthly. The company offers localized versions of its website in 34 countries, including China.

TripAdvisor's brand reputation is built on its role as a trusted travel guidance platform. The company celebrates milestones and issues annual Travelers' Choice Awards. In the past year, TripAdvisor has been focusing on a strategic transformation, emphasizing experiences and leveraging AI. The company has faced ongoing challenges such as persistent free traffic headwinds on its Brand Tripadvisor segment.

TripAdvisor, Inc. has 567 institutional owners and shareholders holding a total of 157,224,689 shares. Major institutional owners include BlackRock, Inc., Vanguard Group Inc., and Starboard Value LP. Approximately 24.23% of the company's stock is owned by Institutional Investors, 5.30% by Insiders, and 29.48% by Public Companies and Individual Investors. Liberty TripAdvisor Holdings, Inc. is a significant shareholder with 12% ownership.