TrueCar, Inc. (TRUE)

The most significant event was the announcement on October 15, 2025, of a definitive agreement for an all-cash go-private transaction with Fair Holdings, Inc. for $2.55 per share. TrueCar reported its Q3 2025 earnings on November 5, 2025, posting an EPS of -$0.07, missing analysts' expectations. As of January 2, 2026, the share price was $2.27, a decline of 34.96% from January 3, 2025. Analysts have a consensus "Reduce" rating with an average 12-month price objective of $2.65.

TrueCar's business is influenced by the broader seasonality of the automotive industry. TrueCar's forecasts often include seasonally adjusted annualized rates (SAAR) for total light vehicle sales, indicating that seasonal adjustments are a regular part of their market analysis. The company's focus on high-intent buyers through its affinity networks aims to provide consistent demand for its dealer partners, regardless of broader market fluctuations. General trends in new and used car sales, influenced by factors like consumer affordability, interest rates, and inventory levels, would naturally affect the demand for TrueCar's services.

TrueCar, Inc. is an American automotive digital marketplace company headquartered in Santa Monica, California, operating within the Internet Services and Technology sectors. It provides an online platform that facilitates the car buying and selling process for consumers and its network of Certified Dealers. The company offers an online platform and mobile applications with market-based pricing data, tools for vehicle research and price comparison, the TrueCar Plus program for online shopping and financing, TrueCar Access for trade and payment solutions, and "Sell Your Car" and "Trade" solutions for trade-in values. Additionally, its subsidiary ALG provides information on future residual values of vehicles. TrueCar also powers auto-buying programs for over 250 leading brands, connecting high-intent buyers with dealers.

TrueCar, Inc. is primarily focused on the United States, with its headquarters in Santa Monica, California, and a sales office in Austin, Texas. Its network of Certified Dealers is nationwide, and it has several U.S.-based subsidiaries, including TrueCar Dealer Solutions, Inc., DealerScience, LLC, and Digital Motors Corporation.

TrueCar has focused on evolving its services to better serve dealers and consumers, emphasizing quality leads and customer experience. The company highlights its affinity partnerships as a key driver for connecting dealers with high-intent buyers. TrueCar reported that its new car sales growth in Q3 of last year was three times the industry average. The company is also increasing its dealer support team by 40% to help dealerships improve customer handling and optimize processes. The go-private transaction announced in October 2025 provides a clear exit for shareholders but signifies a change in the company's public status.

TrueCar, Inc. has a significant level of institutional ownership, between 74.62% and 79.44% of the outstanding shares. Major institutional owners include Caledonia (Private) Investments Pty Ltd, United Services Automobile Association (USAA), BlackRock, Inc., Vanguard Group Inc, Whetstone Capital Advisors, LLC, Acadian Asset Management Llc, Dimensional Fund Advisors Lp, Renaissance Technologies Llc, and iShares Russell 2000 ETF. Insider stakeholders controlled 46.44% of the total share count as of November 2025.