TrueCar, Inc. (TRUE)

TrueCar, Inc. (TRUE) stock price has significantly decreased over the past six months. The stock's price has fallen by 51.26% over the last 12 months, with a year-to-date return of -43.16%. In the past month, the stock decreased by 9.79%. As of November 7, 2025, the share price was $2.19, representing a decline of 49.89% from $4.37 on November 11, 2024. On October 15, 2025, TrueCar announced it would be acquired by a founder-led strategic and financial investor group in an all-cash go-private transaction. Additionally, TrueCar reported Q3 EPS of 6c, exceeding the consensus of (3c), and was downgraded to Neutral from Buy by BTIG a month prior to the current date.

While extensive recent data on demand seasonality is limited, a 2015 report indicated robust demand during the summer-selling season. More recent information from March 2025 suggests that TrueCar focuses on 6 to 7 million monthly visitors to its site and affinity channels, as these individuals are likely to purchase a car within 30 to 45 days, indicating a focus on consistent, high-intent demand rather than broad seasonal fluctuations in traffic.

TrueCar, Inc. operates a digital marketplace for new and used vehicles, providing market-based pricing data and connecting users with TrueCar Certified Dealers. The platform offers trade and payment solutions, sell your car and trade solutions, and the TrueCar Plus program. It also provides vehicle discovery tools, price ratings, and market context for new, used, and Certified Pre-Owned vehicles. TrueCar powers auto-buying programs for over 250 brands and owns ALG, which provides information on future residual values of vehicles.

TrueCar, Inc. is headquartered in Santa Monica, California, with a sales office in Austin, Texas. Its network includes over 7,000 TrueCar Certified Dealers operating in all 50 states and the District of Columbia.

TrueCar has a strong reputation for providing consumers with useful tools, research, market context, and pricing transparency. The company focuses on building the TrueCar brand through transparent market price information and enhancing the car-buying experience. TrueCar leverages affinity partnerships with organizations like AAA, Sam's Club, and Navy Federal, as well as employee programs for companies like Google and Coca-Cola, to connect dealers with high-intent buyers. No specific events negatively affecting TrueCar's brand reputation in the past year were highlighted in the provided search results.

Approximately 57.35% of TrueCar, Inc.'s stock is owned by institutional investors, 5.11% by insiders, and 37.54% by public companies and individual investors. As of November 2025, 229 institutional owners and shareholders have filed 13D/G or 13F forms, holding a total of 70,862,817 shares. Major institutional owners include Caledonia (Private) Investments Pty Limited, United Services Automobile Association (USAA), BlackRock, Inc., The Vanguard Group, Inc., Whetstone Capital Advisors, LLC, Acadian Asset Management Llc, Dimensional Fund Advisors Lp, Renaissance Technologies Llc, and Cannell Capital Llc.