Tractor Supply Company (TSCO)

Tractor Supply Co.'s stock has experienced fluctuations over the past six months. The stock reached its all-time high closing price of $62.38 on August 28, 2025, but has declined since then. In July 2025, the company announced its second-quarter 2025 earnings conference call. In January 2026, Tractor Supply announced the webcast for its fourth-quarter and fiscal year 2025 earnings conference call. Ahead of the January 29, 2026, earnings release, Gordon Haskett downgraded the retailer, citing softer same-store sales expectations and limited visibility on long-term growth targets.

Demand for Tractor Supply Co.'s products and services exhibits seasonality, heavily influenced by weather patterns. The fourth quarter typically sees increased demand for seasonal products, while spring categories can be negatively impacted by cold weather. The company's Consumable, Usable, and Edible (C.U.E.) product category is a primary driver of comparable store sales growth. Tractor Supply Co. leverages weather intelligence and localized forecasting to optimize inventory and align promotions with climate-driven demand.

Tractor Supply Company is the largest rural lifestyle retailer in the United States, operating in the Consumer Discretionary sector. It caters to recreational farmers, ranchers, pet owners, and landowners, focusing on a "do it yourself" customer base. The company offers products across livestock, equine, and agriculture; companion animal; seasonal and recreation; truck, tool, and hardware; and clothing, gift, and decor categories. It also sells products under various private brands.

Tractor Supply Co. operates extensively across the United States. As of late 2024, the company had 2,216 Tractor Supply stores in 49 states, with a target to reach 3,000 locations. Additionally, as of September 27, 2025, it operated 206 Petsense by Tractor Supply stores in 23 states. The stores are typically situated in rural communities and towns outlying major metropolitan markets.

Tractor Supply Co.'s brand reputation was significantly impacted by its decision in June 2024 to discontinue its diversity, equity, and inclusion (DEI) goals and withdraw carbon-emission reduction targets. This move sparked controversy, leading to both support from some customers and a backlash from others. While an initial spike in online sales was observed immediately after the announcement, subsequent days showed varied results, with overall sales for the six days following the announcement being down 1% compared to the previous week.

Tractor Supply Co. is predominantly owned by institutional investors, who hold approximately 85% of the company's shares. The Vanguard Group, Inc. is the largest individual shareholder, owning 12.79% of the company's shares. The general public holds about a 14% stake, while insiders own less than 1% of the company.