Trade Desk, Inc. Class A (TTD)

The Trade Desk's stock (TTD) has experienced significant volatility and a substantial decline in the past six months. The share price as of November 24, 2025, was $39.06, representing a decline of 69.80% from $129.35 on November 25, 2024. In February 2025, the stock tumbled by more than 32% after the company missed analyst expectations for Q4 2024 revenue. In Q3 2025, The Trade Desk reported revenue of $739 million, an 18% year-over-year growth. The company also announced a $500 million share repurchase authorization on November 6, 2025.

The Trade Desk's sales exhibit a seasonal pattern, closely tied to advertising spend. Advertising spend tends to be higher during key retail periods and holiday seasons, particularly in the fourth quarter. This suggests that demand for The Trade Desk's products and services would likely be stronger during these periods.

The Trade Desk, Inc. is a technology company specializing in real-time programmatic marketing automation. It operates as a demand-side platform (DSP), empowering advertisers to manage data-driven digital advertising campaigns. Its platform facilitates the buying and selling of digital ad space using real-time bidding technology and supports integrated campaigns across various ad formats and channels. The Trade Desk also offers a data management platform, enterprise APIs, and AI tools for forecasting and campaign optimization. Key initiatives include Unified ID 2.0 (UID 2.0) and OpenPath.

The Trade Desk has a significant global presence, with its headquarters in Ventura, California, U.S. The company operates across North America, EMEA (Europe, Middle East, and Africa), and APAC (Asia-Pacific) regions. It has offices in various cities across these regions and serves clients in countries including Australia, Canada, China, Japan, Vietnam, Indonesia, Singapore, and the UK.

The Trade Desk has historically positioned itself as a transparent alternative in the digital advertising space. The company has also demonstrated strong customer loyalty, reporting a 95% customer retention rate for 27 consecutive quarters in 2020. A notable event that could positively impact its brand reputation is the partnership with Intuit SMB MediaLabs, announced in November 2025.

The Trade Desk, Inc. is largely controlled by institutional shareholders, who collectively own between 72% and 73% of the company. Major institutional owners include Vanguard Group Inc., State Street Corp, and BlackRock, Inc. Individual insider ownership accounts for approximately 6.98% of the company's equity base as of November 6, 2025. Jeffrey Terry Green (President and CEO) and Laura Schenkein (Chief Financial Officer) are key individual insider holders. Sarl Highwind is noted as the largest individual shareholder, owning 0.48% of the company.