Under Armour, Inc. Class A (UAA)

Under Armour's stock experienced a 28.15% decrease in the month leading up to March 21, 2026, and an 8.89% decrease over the last 12 months. In January 2026, the company began investigating claims of a data breach. In February 2026, the company announced its third-quarter fiscal 2026 earnings, which exceeded expectations, leading to a rise in shares. Despite a 5% decline in revenue to $1.33 billion, the drop was smaller than anticipated, with North America revenue decreasing by 10% and international revenue increasing by 3%.

Demand for Under Armour's products is influenced by seasonal transitions and product cycles. Lightweight running and training shoes see peak interest around May, while youth soccer cleats experienced a decline from late 2025 to early 2026. The holiday season is a crucial period for demand, and the company's turnaround efforts have aimed to stabilize demand during this time.

Under Armour, Inc. is an American sportswear company that designs, markets, and distributes branded athletic performance apparel, footwear, and accessories for men, women, and youth, operating within the consumer cyclical sector. Its product portfolio includes performance apparel with moisture-wicking technology for various climates, a footwear line featuring running, training, and basketball shoes, and accessories like gloves, bags, and headwear. The company also manufactures uniforms and has expanded into digital health.

Under Armour is headquartered in Baltimore, Maryland, and has a global presence with offices in Amsterdam, Panama City, and Shanghai. Its business operations are divided into North America, EMEA, Asia-Pacific, and Latin America. The company's products are sold in over 140 countries, with North America accounting for approximately 60% of its revenues.

In the past year, Under Armour focused on strengthening its brand, reporting strong brand momentum in fiscal year 2023, including an enhanced partnership with Stephen Curry and the re-launch of its "Protect This House" ethos. However, a November 2025 analysis noted a decline in brand value and double-digit declines in North American revenue for two consecutive quarters. The company is actively working on a turnaround plan, including a 25% SKU reduction and a focus on more premium products.

Under Armour's ownership includes institutional, insider, and public/individual investors. Major institutional shareholders include Fairfax Financial Holdings Ltd/ Can, BlackRock, Inc., and Vanguard Group Inc. Institutional investors hold a significant portion of the company's stock, ranging from approximately 32.69% to 71.83%. Insiders hold about 22.36% of the stock. Founder Kevin Plank maintains control through Class B shares, granting him approximately 65% of the voting power in 2025.