Under Armour, Inc. Class A (UAA)

In the past six months, Under Armour's stock (UAA) has declined by 17.37%. The company reported a 5% decrease in revenue to $1.33 billion in its third-quarter fiscal 2026 results, with North America revenue declining by 10% and international revenue increasing by 3%. Under Armour recorded a GAAP operating loss of $150 million and a GAAP net loss of $431 million, influenced by a $247 million non-cash valuation allowance and a $99 million litigation reserve expense. Adjusted operating income was $26 million and adjusted net income was $37 million, or $0.09 of adjusted diluted EPS. Executive leadership changes were announced in January 2026, and the fiscal 2025 restructuring plan was expanded in November 2025.

Under Armour manages demand fluctuations by carrying less seasonal inventory and maintaining a high inventory turnover. The company has faced "pricing headwinds" and an "unfavorable channel and regional mix," along with a "more promotional environment in North America". Turnaround efforts, including simplifying product assortment, helped stabilize demand during the key holiday season.

Under Armour, Inc. is a leading American sportswear company specializing in athletic footwear, apparel, and accessories, operating within the Consumer Staples sector. Its product portfolio includes performance apparel lines like HeatGear, ColdGear, and AllSeasonGear, featuring moisture-wicking technology. The company offers footwear for various sports, slides, and performance training, along with accessories like headwear, bags, and gloves. Under Armour also provides uniforms for sports and maintains a digital fitness platform, MapMyFitness, as part of its digital strategy.

Under Armour has a significant global presence, operating in over 150 countries with more than 445 owned brand and factory houses worldwide. Its global headquarters are in Baltimore, Maryland, with corporate offices in 41 other cities, including Amsterdam, Panama City, and Shanghai. The company's footprint spans North America, Asia-Pacific, Europe (EMEA), and Latin America. While most sales are from the United States, products are manufactured in over 150 countries, mainly in Asian countries like Vietnam, Indonesia, and China.

Under Armour is a prominent brand in the performance apparel industry, known for innovative moisture-wicking fabrics and partnerships with professional athletes. Forbes valued the brand at $3.5 billion in 2019, ranking it as the fifth most valuable sports brand globally. In the past year, Under Armour has focused on a "business reset" in North America and a broader transformation strategy, emphasizing better products, bolder storytelling, and a more disciplined market presence to reignite brand momentum. Efforts include simplifying product assortment and focusing on higher-priced items.

Under Armour, Inc. has 582 institutional owners and shareholders holding a total of 194,633,957 shares. Major institutional shareholders include Vanguard Group Inc, BlackRock, Inc., FBGRX - Fidelity Blue Chip Growth Fund, Dimensional Fund Advisors Lp, Susquehanna International Group, Llp, UBS Group AG, FIL Ltd, Fairfax Financial Holdings Ltd/ Can, Marshall Wace, Llp, and IJH - iShares Core S&P Mid-Cap ETF. Other significant institutional holders are BDT Capital Partners, LLC (15.35% of holding), Hamblin Watsa Investment Counsel Ltd. (15.33%), and State Street Global Advisors, Inc. (2.41%). Kevin Plank, the founder, holds a 16% share in the company's stock.