Stock events for United Homes Group, Inc. (UHG)
The past six months have seen significant volatility in UHG's stock price. The share price experienced a substantial decline of 62.18%, falling from $4.12 to $1.56 per share. In October 2025, the stock plunged by 40% after six of its seven board directors announced their intention to resign. Following the announcement of its third-quarter 2025 earnings, UHG's stock lost 4.8% in November 2025. The fourth quarter of 2024 was also challenging for the homebuilding industry, with UHG reporting increased sales incentives and higher costs of sales, which impacted its gross profit percentage.
Demand Seasonality affecting United Homes Group, Inc.’s stock price
The homebuilding industry, in which United Homes Group operates, can experience demand seasonality. The fourth quarter of 2024 was described as challenging, with the industry seeing significant incentives offered to sell completed homes. In the third quarter of 2025, UHG experienced weaker demand in July, although it saw sequential improvement in August and September. To manage market dynamics and enhance return on equity, UHG employs a "land-light" operational model and is strategically shifting its focus towards pre-sales.
Overview of United Homes Group, Inc.’s business
United Homes Group, Inc. (UHG) is a residential homebuilder in the southeastern United States, focusing on single-family houses for entry-level and move-up buyers. UHG operates within the Consumer Cyclicals sector, specifically in the homebuilding industry. The company employs a "land-light" operating strategy, controlling lots through option contracts for flexibility.
UHG’s Geographic footprint
United Homes Group, Inc. is headquartered in Columbia, South Carolina, with operations concentrated in the southeastern U.S. markets, including South Carolina, North Carolina, and Georgia. As of September 30, 2025, the company had 56 active communities.
UHG Corporate Image Assessment
United Homes Group was formed in 2023 when Great Southern Homes (GSH) became a publicly traded company, with GSH continuing as a builder brand under UHG. Great Southern Homes had established a strong reputation in the South Carolina and Georgia markets. The company aims for 100% customer satisfaction. However, the mass resignation of six out of seven board directors in October 2025, stemming from disagreements with Chairman Michael Nieri, could have negatively impacted the company's reputation.
Ownership
United Homes Group, Inc. has a diverse ownership structure, including institutional, insider, and retail investors. Approximately 17.79% to 22.64% of the company's stock is held by institutional investors, while insiders own around 26.79%. Retail and individual investors hold a significant portion, ranging from 50.57% to 58.21%. Major institutional shareholders include Fidelity National Financial, Inc., Cetera Investment Advisers, Avantax Advisory Services, Inc., Stonebridge Wealth Management, LLC, and Vanguard Group Inc. Among individual owners, David T. Hamamoto and Michael P. Nieri are notable, with David T. Hamamoto owning the most shares.
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