Ulta Beauty Inc. (ULTA)

NASDAQ:
ULTA
| Latest update: Apr 15, 2026, 6:27 PM

Stock events for Ulta Beauty, Inc. (ULTA)

In the past six months, Ulta Beauty's stock experienced notable events, including the Q3 2025 earnings conference call on December 4, 2025, where the company lifted its full-year sales guidance. The Q4 and fiscal year 2025 results were announced on March 12, 2026. Over the last 12 months, Ulta Beauty's stock price increased, but decreased in the past month. The company also participated in investor conferences.

Demand Seasonality affecting Ulta Beauty, Inc.’s stock price

Demand for Ulta Beauty's products and services exhibits seasonality, with the holiday season being a critical period for sales. During the third quarter of 2025, fragrance emerged as Ulta's strongest category, experiencing double-digit growth. Ulta's loyalty program drives a consistent level of customer engagement throughout the year.

Overview of Ulta Beauty, Inc.’s business

Ulta Beauty, Inc. is a leading international specialty beauty retailer based in Bolingbrook, Illinois, operating in the consumer cyclical sector. The company offers over 30,000 products from more than 600 established and emerging beauty and wellness brands, including its private label, the Ulta Beauty Collection. Each Ulta Beauty location also features a beauty salon offering a range of services.

ULTA’s Geographic footprint

Ulta Beauty primarily operates in the United States, with over 1,500 locations across all 50 states, including approximately 250 stores inside Target. Internationally, it operates through its subsidiary, Space NK, with over 80 stores in the U.K. and Ireland, and has a joint venture in Mexico and a franchise in the Middle East, including one branch in Kuwait.

ULTA Corporate Image Assessment

In the past year, Ulta Beauty faced criticism regarding the ticketing process for its "Ulta Beauty World" event in January 2026, with customers expressing frustration over sold-out tickets and accusations of deceptive marketing. Despite the backlash, Ulta Beauty acknowledged the high demand and plans for a bigger event in the future.

Ownership

Ulta Beauty's shareholder base is predominantly institutional investors, who collectively own approximately 82% of the company's shares. As of December 2025, there were 1,083 institutional investors with active 13F positions, controlling 95.3% of outstanding shares. The largest institutional shareholders include The Vanguard Group Inc., BlackRock, Inc., and State Street Corp. Individual shareholders and retail investors account for about 18% of the company's ownership.

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Price Chart

$539.03

1.12%
(1 month)

Top Shareholders

The Vanguard Group, Inc.
12.14%
BlackRock, Inc.
9.25%
State Street Corp.
4.57%
T. Rowe Price Group, Inc.
4.43%
Sanders Capital LLC
2.85%
Geode Holdings Trust
2.80%
Morgan Stanley
2.46%
JPMorgan Chase & Co.
2.38%

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FAQ

What is the current stock price of Ulta Beauty, Inc.?

As of the latest update, Ulta Beauty, Inc.'s stock is trading at $539.03 per share.

What’s happening with Ulta Beauty, Inc. stock today?

Today, Ulta Beauty, Inc. stock is up by 1.12%, possibly due to news.

What is the market sentiment around Ulta Beauty, Inc. stock?

Current sentiment around Ulta Beauty, Inc. stock is negative, based on recent news, trading volume, and analyst opinions.

Is Ulta Beauty, Inc.'s stock price growing?

Over the past month, Ulta Beauty, Inc.'s stock price has increased by 1.12%.

How can I buy Ulta Beauty, Inc. stock?

You can buy Ulta Beauty, Inc. stock through any brokerage platform, such as e.g., Robinhood, Fidelity, E*TRADE, by searching for the ticker symbol ULTA

Who are the major shareholders of Ulta Beauty, Inc. stock?

Major shareholders of Ulta Beauty, Inc. include institutions such as The Vanguard Group, Inc. (12.14%), BlackRock, Inc. (9.25%), State Street Corp. (4.57%) ... , according to the latest filings.