Stock events for Urgent.ly, Inc. (ULY)
Urgent.ly's stock (ULY) has experienced volatility, trading between $1.74 and $17.99 over the past 52 weeks, with a price around $2.03 in early March 2026. A merger with Otonomo Technologies led to public trading under the ticker symbol ULY on NASDAQ, announced on October 19, 2023. In November 2025, Urgent.ly reported a 9% year-over-year revenue decline to $32.9 million but achieved its first positive non-GAAP operating income of $123,000, and the company announced a multi-year partnership in March 2025 with an on-demand towing and roadside assistance provider.
Demand Seasonality affecting Urgent.ly, Inc.’s stock price
Urgent.ly's CEO, Matt Booth, has characterized the company as an "anti-cyclical business," suggesting that demand for its services may not follow typical economic cycles. The company is focused on expanding its B2B incident business, securing renewals, and developing new customer partner opportunities to maintain consistent demand.
Overview of Urgent.ly, Inc.’s business
Urgent.ly Inc. (Nasdaq: ULY) is a U.S.-based technology company specializing in digital roadside and mobility assistance technology and services, operating within the Software – Application industry. Its core business revolves around a software platform that connects vehicle owners with service professionals for roadside assistance, maintenance, and repair services. The company offers a suite of roadside assistance solutions, including car lockout services, tire changes, towing, winch services, jump starts, and gas delivery, powering these solutions for partners across automotive, insurance, telematics, and other transportation verticals.
ULY’s Geographic footprint
Urgent.ly Inc. operates its mobility assistance software platform across the Americas, Europe, the Middle East, Africa, and the Asia Pacific region. Founded in 2013 and headquartered in Vienna, Virginia, with another address in Ashburn, VA, its services expanded nationwide across the United States and Puerto Rico in 2014.
ULY Corporate Image Assessment
Urgent.ly emphasizes customer satisfaction and loyalty, reporting consumer satisfaction scores as a key operating metric. A multi-year partnership announced in March 2025 with an on-demand towing and roadside assistance provider is expected to enhance roadside services and improve customer experiences. Urgently is preparing to deliver services for Sony Honda Mobility's Afeela brand in 2026, aiming to provide exceptional customer assistance.
Ownership
Institutional investors have adjusted their positions in ULY stock, with B. RILEY FINANCIAL, INC. and VANGUARD GROUP INC reducing their holdings, while TORONTO DOMINION BANK and MORGAN STANLEY increased their positions in Q4 2024. Insider trading activity in the past six months shows 22 sales and no purchases by insiders.
