Upbound Group, Inc. (UPBD)

NASDAQ:
UPBD
| Latest update: May 31, 2026, 6:50 PM

Stock events for Upbound Group, Inc. (UPBD)

Upbound Group reported Q1 2026 non-GAAP EPS of $1.08, surpassing estimates, but revenue narrowly missed forecasts; the stock saw a modest increase due to cash flow, Brigit's revenue growth, and a new partnership with Amazon. Upbound Group announced an agreement with Amazon to offer order pickups and returns at Rent-A-Center stores. The company reaffirmed its full-year 2026 guidance, projecting revenue between $4.7 billion and $4.95 billion and non-GAAP EPS of $4.00 to $4.35. Upbound Group declared a quarterly cash dividend of $0.39 for the second quarter of 2026 and has been increasing its dividend for five years. The stock experienced a -4.15% change over the past six months, with a 52-week trading range between $15.82 and $28.03.

Demand Seasonality affecting Upbound Group, Inc.’s stock price

Information regarding specific demand seasonality for Upbound Group, Inc.'s products and services was not explicitly found. Demand could potentially be influenced by broader economic conditions, consumer spending patterns, and seasonal retail trends. The company's focus on non-prime consumers suggests that demand may also be more resilient or counter-cyclical during economic downturns.

Overview of Upbound Group, Inc.’s business

Upbound Group, Inc. is a technology and data-driven company providing financial solutions to underserved consumers, operating in the Technology sector. The company operates through four segments: Acima, Rent-A-Center, Brigit, and Mexico. It offers lease-to-own transactions for various products through kiosks and virtual options. The company operates stores under the names "Get It Now" and "Home Choice" for retail installment sales. Brigit provides financial health products and tools via mobile and web applications, including earned wage access and credit building products. Upbound Group also sells rental merchandise to franchisees under trade names like Rent-A-Center, RimTyme, and ColorTyme.

UPBD’s Geographic footprint

Upbound Group, Inc. has a geographic footprint that spans the United States, Puerto Rico, and Mexico. The company operates over 2,300 company-branded retail units across these regions.

UPBD Corporate Image Assessment

Upbound Group's brand reputation has been affected by ongoing regulatory investigations and the settlement of class action litigation. The company rebranded from Rent-A-Center, Inc. to Upbound Group, Inc. in February 2023, signaling a strategic shift towards a broader fintech and multi-brand ecosystem. New partnerships and the growth of the Brigit fintech unit contribute positively to the company's reputation.

Ownership

Upbound Group, Inc. is primarily owned by institutional shareholders (94.63%), with individual insiders holding 23.80% and retail investors holding 0.00%. Key institutional owners include BlackRock, Inc., Vanguard Group Inc, Fmr Llc, Ieq Capital, Llc, Lsv Asset Management, State Street Corp, Dimensional Fund Advisors Lp, Huber Capital Management LLC, Wellington Management Group Llp, and Geode Capital Management, Llc. Aaron R. Allred is the largest individual shareholder, owning 5.17 million shares, representing 8.86% of the company. Jeffrey Brown, Chairman of the Board, has also made several stock purchases in the past six months.

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Price Chart

$19.21

1.08%
(1 month)

Top Shareholders

BlackRock, Inc.
14.05%
The Vanguard Group, Inc.
12.32%
FMR LLC
8.98%
IEQ Founders LLC
7.18%
IEQ Capital LLC
7.08%
LSV Asset Management
4.34%
State Street Corp.
4.16%
Dimensional Holdings, Inc.
3.57%

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FAQ

What is the current stock price of Upbound Group, Inc.?

As of the latest update, Upbound Group, Inc.'s stock is trading at $19.21 per share.

What’s happening with Upbound Group, Inc. stock today?

Today, Upbound Group, Inc. stock is down by -1.08%, possibly due to news.

What is the market sentiment around Upbound Group, Inc. stock?

Current sentiment around Upbound Group, Inc. stock is negative, based on recent news, trading volume, and analyst opinions.

Is Upbound Group, Inc.'s stock price growing?

Over the past month, Upbound Group, Inc.'s stock price has decreased by -1.08%.

How can I buy Upbound Group, Inc. stock?

You can buy Upbound Group, Inc. stock through any brokerage platform, such as e.g., Robinhood, Fidelity, E*TRADE, by searching for the ticker symbol UPBD

Who are the major shareholders of Upbound Group, Inc. stock?

Major shareholders of Upbound Group, Inc. include institutions such as BlackRock, Inc. (14.05%), The Vanguard Group, Inc. (12.32%), FMR LLC (8.98%) ... , according to the latest filings.