Stock events for Upwork, Inc. (UPWK)
In the past six months, Upwork released its Q2 and Q3 2025 earnings, presented at the UBS Global Technology and AI Conference, and introduced "The New Upwork" at its 2025 Investor Day. The company also released monthly hiring reports indicating rising demand for human-centered skills. A material event was reported via an 8-K filing, and insider trading activity was reported. Upwork released its December Monthly Hiring Report, noting a rise in operational roles, and is scheduled to report its Q4 and full-year 2025 financial results. A Schedule 13G passive investment disclosure was filed.
Demand Seasonality affecting Upwork, Inc.’s stock price
Upwork experiences seasonal trends in demand, including a sequential decline in active clients in Q2. Monthly hiring reports provide insights into fluctuating demand for various skills. The November 2025 report indicated rising demand for human-centered skills, while the 2025 and 2026 In-Demand Skills reports highlighted growth in specialized AI skills and continued demand for human-centric roles. Historical data suggests seasonal patterns in Upwork's monthly stock returns.
Overview of Upwork, Inc.’s business
Upwork, Inc. is an American freelancing platform connecting businesses with skilled independent professionals and agencies globally. It operates in the Communication Services sector, specifically the Internet Content & Information industry. Upwork offers various products, including Upwork Basic, Plus, Business, Enterprise, and Payroll, and Lifted for enterprise organizations. The company has integrated AI into its services, experiencing growth in AI-related work.
UPWK’s Geographic footprint
Upwork operates globally, connecting clients and freelancers in over 180 countries, generating revenue from the USA, India, the Philippines, and other international regions. While its team is primarily remote, Upwork's headquarters are in Santa Clara and San Francisco, California, with a corporate office in Palo Alto, California, and a registered address in Chicago, IL.
UPWK Corporate Image Assessment
Upwork's brand reputation has seen both positive developments and areas of concern in the past year. The company's 2024 Impact Report highlighted its commitment to responsible operations and the implementation of an Inclusive Sourcing Program. Upwork also refined its approach to skills certification and consolidated talent resources. However, discussions indicated dissatisfaction among users regarding Upwork's reputation system, matching system, quality of clients and freelancers, and monetization strategies.
Ownership
Approximately 54.12% of Upwork's stock is held by institutional investors, 4.60% by insiders, and 41.28% by public companies and individual investors. Major institutional owners include Vanguard Group Inc, Price T Rowe Associates Inc /md/, and BlackRock, Inc. Key individual insiders, including Hayden Brown and Erica Gessert, reported recent stock transactions.
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