VITL

Vital Farms' stock (VITL) experienced a significant decline of approximately 78.0% over the past 12 months, dropping from over $40 in late 2025 to around $10 by September 2026, with the steepest drop occurring in early to mid-2026. On May 7, 2026, the stock fell 20.67% after the company reported a net loss of $1.5 million for Q1 2026 and announced its decision to wind down the butter business. On August 6, 2026, despite reporting a 10.1% net revenue decrease and a significant drop in gross margin for Q2 2026, the stock saw a 2.21% increase, possibly due to the announcement of new credit facilities totaling $185 million and the reiteration of its fiscal year 2026 net revenue outlook. On August 17, 2026, Vital Farms rewrote bylaws on nominations and emergencies, tightening shareholder nomination rules. In September 2026, executive reports of tax share withholding were filed, and an Axios report on September 16, 2026, suggesting Vital Farms was weighing strategic alternatives, including a take-private, caused shares to fall by 9%.