Victoria's Secret & Company (VSCO)

Over the past six months, Victoria's Secret & Co. stock has experienced notable activity, with the stock price increasing by 64.8% as of November 24, 2025. The company reported better-than-expected Q2 2025 earnings on August 28, 2025, and raised its full-year sales guidance. Victoria's Secret & Co. is expected to release its Q3 2025 earnings on December 5, 2025. Analyst sentiment has seen some positive shifts with Goldman Sachs upgrading VSCO from "sell" to "neutral" in October 2025, and Jefferies also raised its price target. Shareholder activism has also been a recent event, with BBRC International publicly demanding changes to the board in November 2025. Additionally, a three-day website outage occurred in May 2025, and a cybersecurity breach in the same month highlighted operational risks. Investor optimism was also influenced by Federal Reserve comments in November 2025 regarding potential interest rate cuts.

Victoria's Secret & Co.'s revenue, operating results, cash flows, and inventory levels are subject to seasonal fluctuations. The company typically experiences a stronger market presence during the autumn season, with the holiday season being a crucial period for demand. Apparel sales, in general, are influenced by seasons, trends, and innovation. Historically, November has shown a tendency for positive stock performance.

Victoria's Secret & Co. (VSCO) is a specialty retailer focused on women's intimate apparel, clothing, and beauty products, operating within the Consumer Discretionary sector. The company is transforming its business model to be more customer-centric, emphasizing diversity, digital innovation, and empowerment. Its major product offerings include bras, panties, lingerie, casual sleepwear, apparel, sport, and swim products, alongside prestige fragrances and body care. The company's portfolio of brands includes Victoria's Secret, PINK, and Adore Me.

Victoria's Secret & Co. maintains a global presence, operating approximately 1,380 retail stores across nearly 70 countries. In 2024, its North American stores accounted for 55% of the company's revenue. The company also operates stores in Canada, the UK, and China, and utilizes franchises for its Victoria's Secret Beauty & Accessory (VSBA) locations in other international markets. The company's headquarters is situated in Reynoldsburg, Ohio, with additional key office locations in the United States. International revenues have shown significant growth in recent years.

In the past year, Victoria's Secret & Co. has continued its efforts to revitalize its brand reputation by embracing inclusivity and diversity. Strategic initiatives include the acquisition of the size-inclusive brand Adore Me and leveraging AI-driven personalization through Google Cloud. The company has also launched body-positive campaigns aimed at Gen Z and held an inclusive fashion show in 2024, along with adaptive collections, to reposition its cultural image. Social media sentiment in 2025 indicated that 89.42% of mentions were neutral, with only 3.93% being positive, suggesting ongoing challenges in fully winning over consumer sentiment. However, Goldman Sachs' upgrade of the stock in October 2025 cited improved brand momentum and consumer engagement due to new leadership and transformation initiatives. The company has pivoted its target demographic to women aged 18-45 who seek empowerment through intimate apparel and personal care products.

Victoria's Secret & Co. is a publicly traded company with a diverse ownership structure. Institutional investors hold a substantial portion of the company's stock. Key institutional owners include BlackRock, Inc., Vanguard Group Inc, State Street Corp, Dimensional Fund Advisors Lp, Goldentree Asset Management Lp, Cramer Rosenthal Mcglynn Llc, T. Rowe Price Investment Management, Inc., and PRIMECAP Management Company. BBRC International is a significant private/strategic investor. Insiders hold between 14.07% and 35.43% of the company's stock.