WD-40 Company (WDFC)

WD-40 Co.'s stock price has been impacted by several events in the past six months. The company reported strong Q4 and full fiscal year 2025 earnings, surpassing expectations. A director purchased 1,000 shares of the company's stock, indicating insider confidence. The company declared regular quarterly dividends. WD-40 Co. divested its U.K. homecare and cleaning businesses to Supreme Imports Ltd., aligning with a strategic shift towards higher-margin maintenance products. The company cited potential cost pressure from tariffs. The company held Q3 and Q2 2025 earnings calls. The stock underperformed the market but was considered a long-term buy by some analysts. DA Davidson cut its price objective but maintained a "buy" rating, and Weiss Ratings reaffirmed a "hold (c)" rating.

While the information does not explicitly detail strong seasonal peaks or troughs, it indicates that "working capital needs can be seasonal and cause short-term swings". The company's products are generally considered essential for maintenance and repair, suggesting a relatively stable demand. WD-40 Co. has demonstrated consistent revenue growth and strong demand for its maintenance products across different regions, with a 6% increase in Q4 fiscal year 2025. The company's ability to adapt and innovate also contributes to sustained demand.

WD-40 Co. is a global marketing organization focused on maintenance products, with some homecare and cleaning products. Its core product is the WD-40® Multi-Use Product, available in various forms. The company also offers specialty maintenance products under the WD-40 Specialist® brand, 3-IN-ONE® multi-purpose drip oil, GT85® professional spray maintenance products, and homecare and cleaning products like 2000 Flushes® and Spot Shot®. The company is strategically shifting its focus towards higher-margin maintenance products.

WD-40 Co. operates across the Americas, Europe/Middle East/Africa (EIMEA), and Asia-Pacific, with products available in over 176 countries and territories. The Americas segment generates the majority of the company's revenue. Sales and growth are noted in North America, Central and South America, Australia, Europe, India, the Middle East, Africa, Latin America, France, Iberia, Benelux, Italy, China, and Asia distributor markets. Homecare and cleaning products are primarily sold in North America, the U.K., and Australia.

WD-40 Co. maintains a strong brand reputation, built on its iconic brand equity and a mission to create positive lasting memories. The WD-40® Multi-Use Product was inducted into the International Air & Space Hall of Fame in 2014. The company reports high employee engagement and pride in its purpose, mission, and values. There have been no specific events reported in the past year that have negatively affected WD-40 Co.'s brand reputation.

Institutional investors hold a significant portion of WD-40 Co.'s stock, ranging from 88.67% to 91.52%. Major institutional owners include Alliancebernstein L.P., Norges Bank, Laurel Wealth Advisors LLC, Wellington Management Group LLP, and Invesco Ltd. Other institutional investors with holdings include Virginia Retirement Systems, KBC Group NV, D.A. Davidson & CO., Xponance Inc., and Private Advisor Group LLC. Director Daniel Carter is a notable individual owner who recently increased his stake.