WD-40 Company (WDFC)

In January 2026, the stock price dropped following the release of its first-quarter fiscal 2026 financial results due to flat sales growth, an EPS miss, and a slowdown in international markets. In February 2026, WD-40 Company announced board changes. In March 2026, the company declared a regular quarterly dividend and scheduled its second-quarter 2026 earnings conference call. In April 2026, WD-40 Co. reported its second-quarter 2026 financial results, exceeding revenue expectations but providing full-year revenue and EPS guidance slightly below estimates, and also announced a "King of the Hill"-themed WD-40® Multi-Use Product for The Home Depot. From January 1st, 2026 to May 8, 2026, WD-40's stock increased by 5.7%, from $196.90 to $208.05.

WD-40 Co. experiences relatively consistent demand throughout the year for general maintenance and problem-solving, although certain product categories might see some seasonality. Homecare and cleaning products may fluctuate based on seasonal cleaning habits, while outdoor/automotive maintenance products could increase during specific seasons. Promotional activities and e-commerce also influence sales, and the company monitors market seasonality to identify patterns. A slowdown in international markets in Q1 fiscal 2026 indicates some regional or cyclical demand variations.

WD-40 Company is a global marketing organization based in San Diego, California, specializing in maintenance, homecare, and cleaning products, operating within the Consumer Staples sector and Specialty Chemicals. Its flagship product is the WD-40® Multi-Use Product, available in various forms. The company has diversified its portfolio to include brands like WD-40 Specialist®, 3-IN-ONE®, GT85®, Lava®, X-14®, 2000 Flushes®, Carpet Fresh®, Spot Shot®, and 1001®. WD-40 employs a capital-light strategy, manufacturing its secret formula in four global locations and outsourcing blending, packaging, and shipping.

WD-40 Co. has a significant global presence, marketing its products in over 176 countries and territories, organized into the Americas, Europe (including India, the Middle East, and Africa), and Asia/Pacific segments. The majority of its revenue is generated in the Americas, with about half of the company's gross revenue coming from sales outside the U.S. in fiscal year 2017. Its products are distributed through various channels, including hardware stores, automotive parts outlets, industrial suppliers, mass retailers, warehouse club stores, home improvement centers, grocery stores, and online platforms.

WD-40 Co. has a strong brand reputation, known for reliability and effectiveness, with its flagship product being a household and industrial staple. The company champions a "repair-over-replace" philosophy, focusing on sustainability messaging through campaigns like the "Repair Challenge" and accelerating digital commerce. WD-40 has also engaged in partnerships and product premiumization to enhance its brand. Counterfeit products, particularly in emerging markets, pose a potential threat to the brand's reputation.

WD-40 Co. is largely owned by institutional investors, holding 86% to 90% of the company's shares, while individual investors hold around 10% to 13%. Insider ownership is less than 1%. Major institutional owners include BlackRock, Inc., Vanguard Group Inc., Alliancebernstein L.P., State Street Corp, Kayne Anderson Rudnick Investment Management Llc, Geode Capital Management, Llc, First Trust Advisors Lp, Dimensional Fund Advisors Lp, Thrivent Financial For Lutherans, and Renaissance Technologies Llc.