Whirlpool Corporation (WHR)

Whirlpool Corp.'s stock price declined by 40.85% over the past year as of March 31, 2026, and 40.60% in the past six months. In August 2025, the company cut its quarterly dividend from $1.75 to $0.90, which currently yields 6.2%. This dividend cut and a recent dilutive stock offering negatively affected shareholder sentiment. The company has also faced headwinds from a weak housing market and lower-than-expected tariff benefits. However, Director Creed made an open market purchase of $198,800 of stock on March 3, 2026.

Demand for Whirlpool Corp.'s products exhibits some seasonality, with the third and fourth quarters typically being the strongest. The demand for appliances is significantly influenced by the housing market. In 2025, Whirlpool anticipated the overall appliance market to be flat to slightly down. The company expects a recovery in the housing market to benefit appliance sales, particularly due to its strong relationships with home builders. Whirlpool anticipates a multi-year rebound in the housing market starting in 2026, once interest rates ease. Weak consumer sentiment, cost pressures, and fewer new home constructions were identified as headwinds impacting demand.

Whirlpool Corporation is a multinational manufacturer and marketer of home appliances, primarily producing and distributing kitchen and laundry appliances. The company operates in the Appliances, Tools & Housewares sector, focusing on Major Household Appliance Manufacturing, Food Processor & Blender Manufacturing, and Commercial Washing Machine Manufacturing. Whirlpool offers a wide range of products, including refrigerators, washing machines, and microwave ovens, marketed under brands like Whirlpool, KitchenAid, and Maytag.

Whirlpool Corporation has a global presence with its headquarters in Benton Harbor, Michigan, and regional headquarters in São Paulo, Brazil, and Singapore. The company operates manufacturing and technology research centers worldwide, with a significant portion of its North American appliances produced in the U.S. In April 2024, Whirlpool finalized a deal with Arçelik, exiting Africa and the Middle East and holding a 25% interest in Beko Europe. This allows Whirlpool to focus on North and South America, India, and its KitchenAid countertop appliance unit. Approximately 90% of Whirlpool's net sales in 2024 were generated within the Americas.

Whirlpool Corporation has maintained a strong brand reputation, earning recognition for its performance, leadership, innovation, and community commitment. In January 2026, Whirlpool was named one of Fortune's "World's Most Admired Companies" for the sixteenth consecutive year. In December 2025, the Whirlpool brand achieved the #1 ranking in Customer Satisfaction with Cooktops in the J.D. Power 2025 U.S. Home Appliance Satisfaction Study, and secured the #2 ranking in customer satisfaction for wall ovens, over-the-range microwaves, and top-mount freezers.

Whirlpool Corporation's ownership is primarily dominated by institutional investors. As of March 27, 2026, 523 institutional owners and shareholders held 55,777,299 shares, representing approximately 85.97% to 98.19% of the company's stock. Insiders hold around 0.75% to 3.50%, and public companies and individual investors collectively own between 13.28% and 45.73%. Major institutional shareholders include BlackRock, Inc., and Vanguard Group Inc. Jeff M. Fettig is the largest individual Whirlpool shareholder, owning 866,003 shares, representing 1.53% of the company.