Whirlpool Corporation (WHR)

Whirlpool Corp.'s stock price has been influenced by several events in the past six months. Q4 2025 earnings showed a miss on EPS but a revenue beat, leading to a stock downturn. The company absorbed $300 million in tariffs in 2025 and executed $200 million in structural cost reductions. For 2026, the company projects approximately 5% revenue growth and anticipates a free cash flow between $400 million and $500 million. The stock's 52-week high was $111.96 and its 52-week low was $65.35. As of February 6, 2026, the closing stock price was $86.52.

Demand for Whirlpool Corp.'s products is influenced by economic conditions and the housing market. While demand trends have been generally favorable, there have been periods of softness, such as in Europe in Q1 2024. Weakening consumer demand and a sluggish housing market have negatively impacted sales of discretionary and premium products. Management anticipates a multi-year recovery in the U.S. housing market. The company also noted a less promotional major domestic appliance (MDA) industry in January 2026 compared to previous years.

Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, operating in the consumer discretionary sector. The company produces and distributes a wide range of major and small domestic appliances, including laundry appliances, refrigerators, cooking appliances, and dishwashers. Whirlpool's brand portfolio includes Whirlpool, KitchenAid, Maytag, JennAir, Amana, Brastemp, Consul, and InSinkErator.

Whirlpool Corp. has a significant global presence with operations segmented across North America, Latin America, Europe, Middle East and Africa (EMEA), and Asia. The company's world headquarters are located in Benton Harbor, Michigan, USA, with regional headquarters in São Paulo, Brazil, and Singapore. Manufacturing facilities are located in various locations across North America, Latin America, and Asia. The company also has a presence in Canada with regional offices.

Whirlpool Corporation maintains a strong brand reputation, evidenced by its recognition as one of TIME's "America's Most Iconic Companies" in February 2026. The company's strong market presence and superior brand image are key assets. Whirlpool is also noted as the only major U.S.-based manufacturer of kitchen and laundry appliances.

Whirlpool Corp.'s stock ownership is a mix of institutional, retail, and individual investors. Institutional investors hold a significant portion, ranging from approximately 51.92% to 89.41% of the company's stock. Major institutional shareholders include BlackRock, Inc., Appaloosa Lp, Vanguard Group Inc, Primecap Management Co/ca/, and Fmr Llc. Individual investors account for approximately 0.83% of the ownership. Insiders own about 0.79% of the stock, while public companies and individual investors collectively hold around 47.29%.