Stock events for Winmark Corp. (WINA)
In the past six months, Winmark Corporation announced its year-end results on February 18, 2026, and a quarterly cash dividend on January 28, 2026. Winmark was set to join the S&P SmallCap 600 index on January 21, 2026. On March 5, 2026, a director sold 3,900 shares at $475.80. The stock has shown stable price volatility over the past three months compared to the US market, and has gained 37.4% over the past 12 months.
Demand Seasonality affecting Winmark Corp.’s stock price
Demand seasonality for Winmark Corp.'s products and services varies across its different franchise brands, with these differing trends partially offsetting each other on a company-wide basis. Plato's Closet and Once Upon A Child typically experience higher sales during the spring and back-to-school season. Play It Again Sports sees higher sales during the winter season. The holiday season generally leads to heightened shopping demands across all demographics for Winmark's brands.
Overview of Winmark Corp.’s business
Winmark Corporation is an American franchisor in the Services sector, specializing in value-oriented retail store concepts that buy, sell, trade, and consign used and new merchandise. Winmark operates through franchising and leasing segments. The franchising segment includes Plato's Closet, Once Upon A Child, Play It Again Sports, Style Encore, and Music Go Round. The leasing segment operates through Winmark Capital Corporation and Wirth Business Credit, Inc.
WINA’s Geographic footprint
Winmark Corporation's geographic footprint extends across the United States and Canada. As of December 28, 2024, the company had 1,350 franchises in operation, with 159 of those located in Canada. The company also notes over 2,800 available territories across North America.
WINA Corporate Image Assessment
Winmark Corporation has maintained a positive brand reputation in the past year, driven by its focus on sustainability and its business model. Winmark announced that its resale franchise brands had collectively recycled over 2 billion items since 2010. Winmark's brands foster community connection by providing platforms for buying and selling gently used items.
Ownership
Winmark Corp. has a mixed ownership structure comprising institutional, retail, and individual investors. Institutional investors own approximately 43.90% to 67.46% of the company's stock. Insiders own approximately 5.77% of the company's stock, with Ronald G. Olson being the largest individual shareholder. Public companies and individual investors own approximately 23.56% to 26.77% of the stock.
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$385.53