Williams-Sonoma, Inc. (WSM)

Williams-Sonoma, Inc. stock has experienced notable movements in the past six months. On February 18, 2026, the stock increased following the announcement of strong Q4 fiscal year 2025 financial performance, including a profit beat and a dividend increase. On March 19, 2026, the stock declined despite the strong overall fiscal year 2025 performance, possibly due to concerns over a Q4 revenue decline. The company's share price increased between March 28, 2025, and March 27, 2026.

Williams-Sonoma, Inc. experiences demand seasonality for its products. April has historically been the strongest month for WSM stock performance, while October tends to be the weakest. The fourth quarter is particularly strong for the Williams-Sonoma brand, driven by holiday gifting, cooking, and entertaining.

Williams-Sonoma, Inc. is a multi-channel specialty retailer offering a diverse range of high-quality products for cooking, dining, entertaining, and home furnishings. Its major brands include Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Rejuvenation, Mark and Graham, and GreenRow. The company operates a 3-D imaging and augmented reality platform and is recognized as a leading e-commerce retailer in the U.S. and a significant multi-channel specialty retailer globally.

Williams-Sonoma, Inc. has a substantial international presence with retail stores in the United States, Canada, Puerto Rico, Australia, and the United Kingdom. As of February 2, 2025, the company operated 512 brick-and-mortar stores worldwide, with 477 located across 40 U.S. states, Washington, D.C., and Puerto Rico. The company franchises its brands to third parties in several countries, including those in the Middle East, the Philippines, Mexico, South Korea, and India. Approximately 66% of net revenues are generated through e-commerce channels.

Williams-Sonoma, Inc.'s brand reputation faced a challenge when the company was ordered to pay civil penalties for falsely claiming certain products were "Made in USA." Despite this, the company has received positive recognition, including being named to Newsweek's list of "America's Most Trusted Companies 2022" and "America's Most Responsible Companies" for its commitment to ESG values. The company has also been listed on Forbes' "Best Customer Service", "America's Best Employers For Company Culture", and "Net Zero Leaders".

Williams-Sonoma, Inc. has significant institutional ownership, with major holders including Vanguard Group Inc., BlackRock, Inc., and others. Institutional investors collectively own a substantial portion of the company's shares. Approximately 82.21% of the company's stock is owned by Institutional Investors, while insiders own about 0.96%, and public companies and individual investors hold 16.83%.