Stock events for The Western Union Co. (WU)
Over the past six months, The Western Union Co. stock price has declined. As of March 28, 2026, the stock's price decreased by 9.01% in the past month and 16.62% over the last 12 months. On March 24, 2026, the stock price was $9.17, down from $10.49 on March 24, 2025, representing a 12.39% decrease over that year.
Demand Seasonality affecting The Western Union Co.’s stock price
Demand for Western Union's products and services exhibits seasonality. Remittance activity typically sees a surge during major holiday seasons such as Christmas, Eid, and Diwali. This increased demand during peak periods can influence exchange rates and transfer fees. Businesses often experience defined sales peaks and lulls throughout the year.
Overview of The Western Union Co.’s business
Western Union's core business revolves around facilitating money transfers and payments through its Consumer Money Transfer and Consumer Services segments. The Consumer Money Transfer segment enables individuals to send and receive money internationally and domestically. The Consumer Services segment offers bill payment services, money orders, retail foreign exchange services, prepaid cards, lending partnerships, and digital wallets. Western Union also provides Business Solutions, which focuses on payment and foreign exchange solutions for SMEs and other organizations. The company makes revenue from transaction fees and foreign exchange revenues.
WU’s Geographic footprint
The Western Union Co. operates in over 200 countries and territories, supported by a network of over 500,000 agent locations worldwide and digital platforms. In the United States, as of November 2025, Western Union had 72,056 locations across 51 states, with concentrations in Texas, Florida, and California. The company has regional headquarters and operational centers in locations such as Montvale, New Jersey (USA), Vilnius (Lithuania), and Pune (India).
WU Corporate Image Assessment
Western Union has maintained a strong reputation for trustworthiness. In the 2024 Finder Customer Satisfaction Awards, Western Union received a "highly commended" spot in the "most trusted brand" category. 100% of surveyed Western Union customers rated the service as reliable and trustworthy. The company's Net Promoter Score (NPS) is -16. Western Union has also undertaken campaigns to elevate its position as a digital leader in the cross-border payments sector.
Ownership
Institutional investors are the primary owners of The Western Union Co., holding a substantial majority of the company's shares. As of April 2025, institutional investors held 96.06% of Western Union's shares. Vanguard Group Inc. is the largest individual shareholder, owning 11.00% of the company's shares as of 2026. Individual insiders own a smaller portion, approximately 0.66% as of April 2025.
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$8.94