Yelp Inc. (YELP)

Over the past six months, Yelp's stock has experienced a notable decline. Despite the stock price performance, Yelp reported strong financial results for the fourth quarter and full year ended December 31, 2024. Insider selling has been a recent event, with CEO Jeremy Stoppelman selling 30,000 shares in January 2026, and other insiders selling a total of 164,906 shares over the past 90 days. Analysts currently hold a consensus "Hold" rating for Yelp, with an average price target of $31.29.

Demand for Yelp's products and services can exhibit seasonality, particularly concerning its advertising offerings. Yelp provides "Seasonal Spotlight Ads" to help multi-location businesses promote seasonal deals. Demand for home services can often be seasonal, with certain types of services seeing peaks during specific times of the year.

Yelp Inc. is an American company operating an online platform connecting consumers with local businesses through crowd-sourced reviews and ratings. Founded in 2004, Yelp's core business revolves around its website and mobile application, which publish user-generated reviews. The company primarily generates revenue through online advertising. In 2024, Yelp introduced over 80 new features and updates, leveraging AI to enhance the user experience and facilitate connections between consumers and service professionals. The company also recently expanded its offerings through the acquisition of RepairPal in November 2024, and agreed to acquire Hatch in January 2026.

Yelp's headquarters are located in San Francisco, California, and it maintains additional offices in Toronto, Canada, and London, United Kingdom. Yelp's online platform serves establishments in 32 countries as of February 2024.

Yelp's brand reputation in the past year has been shaped by its ongoing efforts to enhance user experience and trust. In 2024, Yelp introduced AI-powered business summaries, which leverage large language models to analyze recent reviews and provide users with a concise overview of what to expect from a business. Historically, Yelp has faced lawsuits alleging that it extorted businesses into purchasing advertising products by manipulating reviews, but these lawsuits have been dismissed.

Institutional investors hold a significant majority of Yelp's stock, owning 90.11% of the shares. Jeremy Stoppelman, Yelp's co-founder and CEO, holds a 6.3% ownership stake in the company. Several institutional investors have recently adjusted their holdings in Yelp.