Yelp Inc. (YELP)

Over the past six months, Yelp, Inc. has experienced a decline in its stock price. Between November 25, 2024, and November 21, 2025, the share price decreased by 23.18%. The stock has fallen by 25.08% over the last six months and 23.74% over the past year, and as of November 27, 2025, the stock was trading at $29.04. In Q3 2025, Yelp reported earnings per share of $0.61, surpassing the consensus estimate of $0.53. Adjusted EBITDA declined 3% year-over-year to $98 million, and Restaurants, Retail & Other (RRNO) revenue decreased by 2%. The stock also reached a 52-week low of $27.88 on November 17, 2025.

Demand for Yelp's products and services exhibits seasonality, aligning with consumer behavior and business promotional cycles. Yelp actively leverages this by offering "Seasonal Spotlight Ads" to multi-location companies, enabling them to promote seasonal deals, promotions, and new products during specific times of the year. Yelp's internal systems also account for seasonality, tailoring the user's experience on the platform accordingly.

Yelp, Inc. is an American internet services company operating an online platform that connects consumers with local businesses through crowdsourced reviews. Founded in 2004, Yelp provides a platform for businesses and consumers to engage and transact. The company is classified within the Internet Content & Information industry and the Technology sector, and is also categorized as a Media Company. Yelp's product and service portfolio includes advertising options, licensing payments, and subscription services. The platform has diversified to include categories like home services, beauty, health, and fitness.

Yelp's headquarters is located in San Francisco, California, and it maintains offices in other major cities across the United States, including Chicago, Phoenix, Washington D.C., and New York. Internationally, Yelp has offices in Hamburg, Dublin, and London. Yelp operates in numerous countries, including the US, Brazil, Finland, Singapore, Japan, Malaysia, Germany, Sweden, the UK, and Canada, with its website featuring reviews for establishments in 32 countries as of February 2024.

Yelp maintains a strong brand reputation as a trusted online platform for local business discovery. As of 2024, the platform boasts over 90 million unique monthly visitors and more than 244 million reviews, with users contributing 21 million new reviews in 2024 alone, bringing the cumulative total to 308 million. Consumers highly rely on Yelp to find and evaluate businesses, with 97% making a purchase after visiting the platform. Yelp has focused on enhancing its platform through technological advancements, introducing AI-powered business summaries and launching more than 80 new features and updates in 2024. Yelp also emphasizes its commitment to transparency, consumer privacy, free and fair competition, and free speech.

Yelp, Inc. has a mixed ownership structure comprising institutional, insider, and public investors. Institutional investors hold a significant portion of the company's shares. Major institutional owners include BlackRock, Inc., Vanguard Group Inc, iShares Core S&P Small-Cap ETF, Lsv Asset Management, Acadian Asset Management LLC, State Street Corp, Dimensional Fund Advisors LP, Macquarie Group Ltd, and Arrowstreet Capital, Limited Partnership. Jeremy Stoppelman, co-founder and CEO, is the largest individual shareholder, owning 7.38 million shares, representing 12.00% of the company.