YETI Holdings, Inc. (YETI)

Over the past six months, YETI's stock price has increased by 8.13% as of March 26, 2026, but experienced a 17.52% decrease in the month leading up to that date. On February 19, 2026, YETI reported its fourth-quarter and full-year 2025 results, which included adjusted net sales growth of 5% year-over-year. During Q4 2025, YETI repurchased $125 million in common stock, contributing to a total of approximately $298 million in share repurchases for the full year 2025. For fiscal year 2026, YETI anticipates full-year sales to grow between 6% and 8% compared to fiscal 2025.

Demand for YETI's products is influenced by new product offerings and seasonal colorways, with a seasonal strength during warmer months. Analysis indicates a "Buy Date" of May 25 and a "Sell Date" of August 13, historically resulting in a geometric average return of 12.23% above the S&P 500 Total Return Index, suggesting higher demand during the summer.

YETI Holdings, Inc. specializes in premium outdoor and recreation products. The company operates within the Producer Manufacturing sector, specifically in the Miscellaneous Manufacturing industry, and is also categorized under Holding Companies. Its core business revolves around high-performance, premium-priced products, including Coolers & Equipment, Drinkware, and Other accessories.

YETI's headquarters are in Austin, Texas, and it has a global presence with offices across North America, Europe, and Asia-Pacific. It distributes products through wholesale and direct-to-consumer channels globally, including in the United States, Canada, Australia, New Zealand, Europe, and Japan. The United States represents the largest portion of YETI's revenue, accounting for approximately 81.45% of its total revenue in fiscal year 2024, with international sales making up the remaining 18.55%. YETI products are manufactured in various countries, including the United States, China, Malaysia, Mexico, the Philippines, Poland, Taiwan, Thailand, and Vietnam.

YETI maintains a strong brand reputation built on quality and durability. In the past year, YETI has expanded its global brand footprint through activations and partnerships, including with Land Rover Defender during the 2026 Dakar Rally. However, YETI faced challenges due to sluggish U.S. drinkware sales, inventory issues, and consumer caution, but margins remained impressive, and the company focused on product innovation and direct-to-consumer strategy.

Institutional investors hold a significant majority of YETI Holdings, Inc. shares, owning 81% of the company. As of March 26, 2026, 468 institutional owners and shareholders have filed 13D/G or 13F forms, holding a total of 88,845,432 shares. The top 10 institutional investors collectively own 46% of YETI Holdings. Individual insiders own less than 2% of the company.