YETI Holdings, Inc. (YETI)

YETI's stock climbed 44% since the company reported its Q3 2025 earnings in early November 2025. During Q3 2025, YETI reported a sharp contraction in gross margin, attributed to tariffs and changes in category mix, though management anticipated supply chain diversification to mitigate this impact. In January 2026, YETI Holdings, Inc. announced the reporting date for its Fourth Quarter and Fiscal 2025 financial results and participated in investor conferences in December 2025 and January 2026. As of February 5, 2026, YETI's share price was $46.08, marking a 23.24% increase from February 6, 2025. On February 5, 2026, YETI reported quarterly revenue of $487.77 million, surpassing analyst estimates, with a 1.9% year-over-year increase.

Demand for YETI's products exhibits seasonality, particularly for its coolers and equipment. The company strategically addresses this by introducing limited-edition seasonal colorways for its drinkware, which effectively drives demand and maintains customer interest. Historically, a seasonal chart analysis suggests a "Buy Date" of May 25 and a "Sell Date" of August 13 for YETI stock, indicating a period of stronger performance during these months. The company also anticipates seasonal demand for its coolers, especially with new innovations and awareness campaigns.

YETI Holdings, Inc. is an American brand specializing in outdoor recreation products, operating within the Consumer Discretionary sector, specifically in the Outdoor & Recreation market and the Manufacturing industry. The company's core business revolves around high-performance, premium-priced products known for their durability and functionality. YETI's major product categories include coolers and equipment, drinkware, and other items such as apparel, bottle openers, ice substitutes, food storage containers, and cast-iron skillet cookware.

YETI Holdings, Inc. maintains a global presence with its main headquarters in Austin, Texas. The company has offices in the United States, Canada, China, the Netherlands, and Australia. YETI's international operations are further supported by regional, sales, and manufacturing offices across Asia-Pacific, Europe, and North America. Products are distributed through an omni-channel strategy, including wholesale and direct-to-consumer channels, in the United States, Canada, Australia, New Zealand, Europe, and Japan. In fiscal year 2024, the United States represented 81.45% of YETI's total revenue, while other international regions showed significant growth.

YETI maintains a strong brand reputation, characterized by a premium image and a loyal customer base. The company's success is built on its commitment to quality, innovative product design, and effective brand communication, resonating with outdoor enthusiasts and those who value durable gear. YETI's strategic move to diversify its supply chain, shifting 80% of its global drinkware production capacity out of China by the end of 2025, aims to mitigate the impact of tariffs and enhance supply chain resilience.

YETI Holdings, Inc. is a publicly traded company with a diverse ownership structure. Institutional investors hold a substantial portion of the company's shares, collectively owning approximately 87% as of Q1 2025. As of August 2025, institutional investors held about 114.24% of the company's shares, with mutual funds accounting for 90.23% as of April 2025. Major institutional owners include Vanguard Group Inc, BlackRock, Inc., Wellington Management Group Llp, Baillie Gifford & Co, IJH - iShares Core S&P Mid-Cap ETF, VTSMX - Vanguard Total Stock Market Index Fund Investor Shares, Macquarie Group Ltd, Reinhart Partners, Inc., State Street Corp and Fmr Llc. Individual insiders held approximately 0.67% of the shares as of April 2025. The company was founded by brothers Roy and Ryan Seiders in 2006, who continue to maintain influence.