YETI Holdings, Inc. (YETI)

In the past six months, YETI's stock performance has been influenced by various factors. As of April 10, 2026, the stock traded at $37.35, decreasing by 3.25% over the last month. In October 2025, YETI faced ongoing sales declines and guidance cuts, with wholesale partners pulling back and U.S. demand weakening. Analyst ratings during this period have shown a consensus of "Moderate Buy" as of April 11, 2026. Price targets have been adjusted by various firms. YETI released its earnings results on Thursday, February 19th, 2026, reporting $0.92 earnings per share (EPS), exceeding the consensus estimate of $0.88. The company's revenue for the quarter was $583.71 million, slightly above analysts' expectations.

Demand for YETI Holdings, Inc. products exhibits seasonality. The introduction of seasonal colorways has been noted as a driver for drinkware sales. The stock's historical range aligns with seasonal patterns and shifts in consumer spending behavior. The company's products, being geared towards outdoor and recreational activities, naturally experience fluctuations in demand based on weather and seasonal outdoor pursuits.

YETI Holdings, Inc. designs, markets, and distributes premium products for the outdoor and recreation market. The company operates within the Consumer Cyclical sector, specifically in the Leisure industry, and is also categorized under Holding Companies and Toys and Sporting Goods sub-industry. Founded in 2006, YETI specializes in high-performance, premium-priced products. YETI's major product categories include Coolers & Equipment (38% of net sales in 2024), Drinkware (60% of net sales in 2024), and Other (2% of net sales in 2024). YETI distributes its products through wholesale and direct-to-consumer (DTC) channels, with DTC accounting for 59% of net sales and wholesale accounting for 41% in 2024.

YETI Holdings, Inc. has a global footprint with its main headquarters in Austin, Texas. The company has regional, sales, and manufacturing offices across the Asia-Pacific, Europe, and North America. Key international locations include Markham (Canada), Amsterdam (Netherlands), South Melbourne (Australia), and Singapore (Singapore). YETI is also expanding its presence in New Zealand and Japan and establishing an Asia-based innovation center in Thailand. YETI's products are manufactured globally, with facilities in multiple countries. The company is actively diversifying its supply chain away from China, aiming for 90% of its U.S. drinkware capacity to be ex-China by the end of 2025, and expecting less than 5% of its total Cost of Goods Sold (COGS) for the U.S. market to be sourced from China by the end of 2025.

YETI has cultivated a strong and beloved brand reputation, rooted in a passion for the outdoors and a commitment to delivering high-performing, exceptional products. In December 2024, a U.S. owner study indicated that 95% of YETI owners surveyed had recommended YETI to peers for the seventh consecutive year, highlighting strong brand loyalty. YETI has received accolades for its brand, including being listed among Forbes' "Best Brands For Social Impact (2026)" and "Best Brands For Value (2025)".

YETI Holdings, Inc. has a multifaceted ownership structure involving its founders, institutional investors, and individual shareholders. Major institutional owners include Vanguard Group Inc, BlackRock, Inc., and Wellington Management Group Llp. The top 10 institutional investors collectively own 46% of YETI Holdings, and overall, institutional investors own 81% of the shares. Individual insiders held 0.931% of shares, while individual investors (retail investors) and insiders together own about 19% of the company.