Zebra Technologies Corporation Class A (ZBRA)

In the past six months, Zebra Technologies reported strong third-quarter 2025 results with adjusted EPS of $3.88 and revenue of $1.32 billion, representing a 5.2% increase in revenue year-over-year. Earlier, the company reported Q2 2025 earnings of $3.61 EPS and announced a $500 million share repurchase plan. An analyst at Barclays upgraded Zebra's stock rating to Overweight and raised the price target to $375, and Zebra completed its acquisition of Elo Touch Solutions. Despite these positive developments, the stock has experienced some decline, with shares down 18.75% over the last 52-week period, and some analyses noting that Zebra's demand had slowed.

Zebra Technologies' demand forecasting integrates key drivers such as price elasticity, promotions, trends, seasonality, and event data to generate accurate demand forecasts. The company's Workcloud Demand Analysis utilizes AI and machine learning to anticipate demand and understand influencing factors, including seasonality. Management has expressed confidence in the seasonality growth for both its Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments, particularly for Q4 and FY25.

Zebra Technologies Corporation is an American multinational technology company specializing in smart data capture systems and enterprise asset intelligence solutions, operating in the technology sector, including computer hardware, manufacturing, retail, healthcare, transportation, and logistics. The company designs, manufactures, and sells marking, tracking, and computer printing technologies, offering mobile computers and tablets, barcode scanners and imagers, RFID systems, printers, software and solutions like workforce management and Zebra Workcloud, robotics and machine vision, real-time locating systems, and related accessories and supplies.

Zebra Technologies has a robust global presence, with its headquarters in Lincolnshire, Illinois, and more than 128 offices in 55 countries, trading in 180 countries worldwide. Key international locations include an Asia Pacific headquarters in Singapore, and significant presence in Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, Russia, the United Arab Emirates, and the United Kingdom. The company also operates a shared service center in Brno, Czech Republic.

In the past year, Zebra Technologies has maintained a positive brand reputation, being named to Forbes' inaugural list of the "Most Trusted Companies in America" and ranking among the top 300 U.S. companies. Zebra Technologies jumped to #8 on Fast Company's 2025 list of the "100 Best Workplaces for Innovators," and has also been recognized on Forbes' list of "America's Best Midsize Employers" in 2025. The company emphasizes its commitment to operating responsibly through environmental, social, and governance initiatives, and employee growth and development.

Zebra Technologies Corporation has significant institutional ownership, with approximately 78.16% to 92.58% of the company's shares held by institutional owners, including Vanguard Group Inc, BlackRock, Inc., and State Street Corp. Gerhard Cless, one of the company's founders, is a significant individual shareholder, owning 4.30 million shares, representing 8.47% of the company.