Zebra Technologies Corporation Class A (ZBRA)

Zebra Technologies' stock price has been impacted by several events in the past six months. As of January 30, 2026, the share price was $234.98, a decline of 39.71% from the previous year. In October 2025, Q3 earnings were released, reporting an EPS of $3.88 and quarterly revenue of $1.32 billion, both exceeding consensus estimates; however, the stock dropped over 16% after the announcement. FY2025 adjusted EPS guidance was 7% below market expectations, contributing to negative sentiment. The company also anticipated a $20 million gross profit headwind from tariffs on imports from Mexico and China, with an adjusted EBITDA margin of approximately 21%.

Zebra Technologies has acknowledged "normal seasonality" impacting its adjusted EBITDA margin. Management has expressed confidence in "seasonality growth" for both its Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments in Q4 and FY25, indicating that certain periods of the year typically see increased demand or specific market dynamics. The company's financial guidance and outlook incorporate these seasonal trends.

Zebra Technologies designs, manufactures, and sells a comprehensive range of hardware, software, and services aimed at digitizing and automating workflows for businesses worldwide. Its major products include mobile computers and rugged tablets, barcode scanners and imagers, RFID readers and printers, specialty printers for labels and receipts, and real-time location systems (RTLS). Beyond hardware, Zebra also provides autonomous mobile robots (AMRs), machine vision systems, and a suite of software solutions for workforce management, prescriptive analytics, and cloud-based subscriptions. These solutions cater to various industries, including retail and e-commerce, healthcare, manufacturing, transportation and logistics, and the public sector, enhancing supply chain visibility and operational productivity.

Zebra Technologies has a significant global presence, with over 128 offices located in 55 countries. The company serves customers in more than 170 countries through a direct sales force and an extensive network of over 10,000 channel partners. Key geographic regions for Zebra include North America, EMEA (Europe, Middle East, and Africa), Asia-Pacific, and Latin America.

Zebra Technologies has maintained a strong brand reputation in the past year. In December 2024, the company was named to Forbes' inaugural list of the Most Trusted Companies in America. Zebra was also recognized by Newsweek on its list of Global Most Loved Workplaces and by Fast Company on its list of the Best Workplaces for Innovators. In June 2025, analysts gave Zebra Technologies an overall score of 7.5 out of 10, noting its strong financials, growing business, and flexibility for strategic acquisitions.

Zebra Technologies Corporation has significant institutional ownership, with 1287 institutional owners holding a total of 57,141,366 shares. Major institutional owners include Vanguard Group Inc, BlackRock, Inc., and State Street Corp. The largest individual shareholder is Gerhard Cless, who owns 4.30 million shares, representing 8.50% of the company.