Zebra Technologies Corporation Class A (ZBRA)

Zebra Technologies' stock price declined by 35.00% from January 7, 2025, to January 6, 2026. In October 2025, despite exceeding Q3 earnings expectations, the stock dropped due to investor concerns and a disappointing outlook. In November 2025, negative sentiment arose from FY2025 adjusted EPS guidance being below market expectations, along with concerns about tariffs and a potential economic slowdown. By December 2025, the stock had declined significantly, leading some analysts to consider it undervalued. In January 2026, Zebra showcased its latest AI-driven solutions at NRF 2026: Retail's Big Show.

Zebra Technologies' products and services experience demand seasonality, which is factored into its financial outlook. Management has expressed confidence in seasonality growth for both its Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments, particularly in Q4. Retailers utilize Zebra's Device Rental Service to scale operations during seasonal peaks, indicating predictable periods of heightened demand. Strong year-end spending from North American retail customers in Q4 2024 highlights a seasonal pattern in demand.

Zebra Technologies Corporation designs, manufactures, and sells marking, tracking, and computer printing technologies, operating within the Technology sector and serving industries like Computer Hardware, Manufacturing, Retail, Healthcare, and Transportation and Logistics. Its product portfolio includes mobile computers, software, printers, RFID systems, autonomous mobile robots, and fixed industrial scanning solutions, complemented by services like maintenance, technical support, and managed services delivered through cloud-based subscriptions. The company serves a diverse client base, including manufacturers, retailers, government agencies, healthcare institutions, and transportation providers.

Zebra Technologies, headquartered in Lincolnshire, Illinois, U.S., has a global presence with over 128 offices in 55 countries and more than 10,000 partners across 180 countries. Its business operations span the Americas, Europe, the Middle East, Africa (EMEA), Latin America, and Asia-Pacific. As of the end of 2024, its net sales were geographically distributed as follows: United States (49.9%), North America (1.2%), Germany (16%), Europe/Middle East/Africa (16.5%), Asia/Pacific (9.8%), and Latin America (6.6%).

Zebra Technologies maintains a positive brand reputation, recognized for innovation and customer satisfaction. The company has reinforced its reputation through a focus on AI-driven solutions, strategic partnerships, and acquisitions. Zebra emphasizes its Corporate Social Responsibility (CSR) program and promotes a diverse and inclusive workplace. While the stock price declined, no major negative events directly impacted its brand reputation.

Zebra Technologies Corporation's ownership is primarily institutional, with approximately 75.67% to 91.03% of the stock held by institutional investors including Vanguard Group Inc., BlackRock, Inc., and State Street Corp. Individual investors hold approximately 0.79% of the shares, while insiders own about 1.59%.