Stock events for Zeta Global Holdings Corp. (ZETA)
Zeta Global Holdings Corp. stock has experienced fluctuations over the past six months. As of October 27, 2025, the stock had a 50-day simple moving average of $19.58 and a 200-day simple moving average of $16.14. Recent events include a 15% stock increase in June 2025, aligning with a bullish market trend, the release of the Zeta Economic Index (ZEI) for June 2025 in July 2025, and the announcement of the Third Quarter 2025 results in October 2025.
Demand Seasonality affecting Zeta Global Holdings Corp.’s stock price
While specific details are limited, Zeta Global's services are crucial for marketing and customer engagement, which often see increased activity during peak retail and holiday shopping seasons. In December 2024, Zeta Global reported a 108% year-over-year increase in Zeta Marketing Platform usage during the start of the holiday shopping season, suggesting increased demand during these periods.
Overview of Zeta Global Holdings Corp.’s business
Zeta Global Holdings Corp. is an American marketing technology company operating an omnichannel data-driven cloud platform, providing enterprises with consumer intelligence and marketing automation software through a SaaS model. Its major products include the Zeta Marketing Platform (ZMP) and the Consumer Data Platform (CDP+), utilizing AI to analyze data and enable personalized marketing across various channels. The company's platforms also offer product modules like MarketPulse, CustomerPulse, DMAPulse, AudiencePulse, and CompetitorPulse, serving industries such as financial services, consumer and retail, telecommunications, business services, and insurance.
ZETA’s Geographic footprint
Zeta Global Holdings Corp. is headquartered in New York City, United States, and has a global presence with 15 offices in 11 countries, including Silicon Valley, London, Chennai and Hyderabad in India. The company provides its consumer intelligence and marketing automation software in the United States and internationally.
ZETA Corporate Image Assessment
Zeta Global positions itself as an AI-powered marketing cloud, leveraging advanced artificial intelligence and consumer signals to help businesses acquire, grow, and retain customers. The company emphasizes its proprietary data cloud as a key differentiator. Zeta Global has been recognized for its AI-driven platform and expansion into high-value industries. However, Gartner recognized Zeta Global as a "Niche Player" in its Magic Quadrant for Customer Data Platforms in February 2024, noting its unclear product strategy and presence largely pegged to North America.
Ownership
Zeta Global Holdings Corp. has a diverse ownership structure, with institutional shareholders owning approximately 66.33%, Zeta Global insiders owning 24.69%, and retail investors owning 8.97%. Major institutional owners include Vanguard Group Inc. and BlackRock, Inc. Robert H. Niehaus is the largest individual shareholder, owning 13.74% of the company, and co-founder David A. Steinberg has recently increased his personal holdings.
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$17.62