Zeta Global Holdings Corp. Class A (ZETA)

Over the past six months, Zeta Global Holdings Corp. has experienced notable stock price movements, including a 42.11% increase from January 13, 2025, to January 9, 2026. Key events impacting the stock price include a strategic collaboration with OpenAI, which caused ZETA's stock to rise by 7%. The acquisition of Marigold's Enterprise Software Business boosted Zeta's full-year 2025 revenue guidance. Strong Q3 2024 financial results showed a 42% year-over-year increase in total revenue and a 59% year-over-year growth in adjusted EBITDA. A Forrester Consulting study found that the Zeta Marketing Platform delivered a six-time return on ad spend and a 295% return on tech investment for enterprises.

Zeta Global Holdings Corp. experiences demand seasonality, particularly during key retail periods like the holiday shopping season. In December 2024, Zeta reported a 108% year-over-year increase in Zeta Marketing Platform usage during the "Cyber Five" period, with AI agent activity surging 25x year-over-year in the 2025 holiday season.

Zeta Global Holdings Corp. is an American marketing technology company founded in 2007 that specializes in multichannel marketing tools. Their core offering is the Zeta Marketing Platform (ZMP), an AI-powered, omnichannel marketing platform that leverages identity data to predict consumer intent and optimize personalized messaging. The company serves a diverse range of enterprise clients across industries such as retail, automotive, financial services, and healthcare.

Zeta Global Holdings Corp. is headquartered in New York City and maintains a significant global presence with 15 offices in 11 countries, including key technology hubs like Silicon Valley, London, Chennai and Hyderabad in India.

In the past year, Zeta Global has cultivated a strong brand reputation through its emphasis on AI-powered marketing and demonstrable return on investment for clients. A Forrester Consulting study highlighted that enterprises utilizing the Zeta Marketing Platform achieved a six-time return on ad spend and a 295% return on technology investment. The strategic collaboration with OpenAI has further solidified Zeta's reputation as a leader in AI-driven marketing solutions.

Approximately 72.63% of Zeta Global Holdings Corp. is owned by institutional shareholders, 23.64% by insiders, and 3.73% by retail investors. Major institutional owners include Vanguard Group Inc. and BlackRock, Inc. The largest individual shareholder is Robert H. Niehaus, who owns 13.60% of the company.