Stock events for Zillow Group, Inc. (ZG)
Over the past six months, Zillow Group's stock (ZG) has experienced fluctuations. As of May 8, 2026, the stock traded at $42.59, with a 52-week range between $39.14 and $90.22. Over the last 12 months, the stock price has decreased by 36.55%, with a year-to-date return of -37.91%. In the past month, the stock increased by 1.93%. Zillow Group reported strong first-quarter 2026 results on May 6, 2026, with revenue up 18% year-over-year to $708 million. Net income rose to $46 million from $8 million a year ago, and diluted EPS increased to $0.19 from $0.03. Mortgages revenue increased 56% year-over-year, driven by a 96% increase in purchase loan origination volume, and Rentals revenue increased 42%. On April 13, 2026, Zillow (ZG) was upgraded to "Strong Buy" by Zacks. However, Deutsche Bank lowered its price target to $68 from $80 on May 8, 2026, while maintaining a Buy rating. An active Rosen Law Firm securities class action investigation tied to an FTC lawsuit has been an ongoing overhang. During Q1 2026, the company repurchased 13.5 million shares for $626 million.
Demand Seasonality affecting Zillow Group, Inc.’s stock price
The real estate market, and consequently demand for Zillow Group's products and services, typically experiences seasonality. Generally, the spring and summer months tend to be the busiest for home buying and selling, leading to higher demand for real estate platforms and related services. Conversely, demand may soften during the colder months and holidays. Zillow's focus on rentals, which saw significant growth in Q1 2026, could also have its own seasonal patterns, though rental demand can be more consistent throughout the year compared to home sales. The company's consistent revenue outperformance compared to the overall industry's total transaction value for over three years suggests some resilience to market fluctuations.
Overview of Zillow Group, Inc.’s business
Zillow Group, Inc. (ZG) is an internet-based real estate company focused on transforming how people buy, sell, rent, and finance homes. The company operates an internet-based real estate platform that connects housing consumers with real estate professionals and financial services, offering extensive market data and research. Zillow Group's major products and services are offered through a family of real estate and housing-related brands, including Zillow, Zillow Premier Agent, Zillow Home Loans, Zillow Rentals, Trulia, StreetEasy and HotPads, Follow Up Boss, ShowingTime, dotloop, and Zillow Closing. The company generates revenue through its Residential, Mortgages, and Rentals segments.
ZG’s Geographic footprint
Zillow Group primarily serves the U.S. housing market and its headquarters are located in Seattle, Washington, United States. Zillow Group's Class A and Class C shares are also listed on various international exchanges, including the Deutsche Boerse AG (Germany), Berne Stock Exchange (Switzerland), Borsa Italiana (Italy), Bolsa Mexicana de Valores (Mexico), and Bolsa de Valores de Sao Paulo (Brazil).
ZG Corporate Image Assessment
Zillow Group's brand reputation in the past year appears to be strong, supported by its consistent execution, brand strength, and audience engagement. Zillow is recognized as the most visited real estate app and website in the United States. The company has been actively embedding AI throughout the real estate experience to make its services more indispensable, which contributes positively to its innovative image. An ongoing FTC lawsuit alleging Zillow and Redfin entered an unlawful agreement to suppress rental advertising competition, along with a related Rosen Law Firm securities class action investigation, could negatively impact public perception. A CoStar copyright case remains active, which could also be a reputational concern. Zillow has cut jobs twice in the past 18 months, including about 200 positions in January, though these were attributed to performance rather than AI-driven reductions.
Ownership
The ownership of Zillow Group is a mix of institutional investors, retail investors, and company insiders. Institutional investors hold a substantial stake, with approximately 24.43% of ZG owned by institutions. As of May 6, 2026, Zillow Group (US:ZG) had 299 institutional owners and shareholders holding a total of 42,034,364 shares. Major institutional owners include Caledonia (Private) Investments Pty Ltd, Vanguard Group Inc, Fmr Llc, BlackRock, Inc., Norges Bank, Independent Franchise Partners LLP, Geode Capital Management, Llc, Tiger Global Management Llc, UBS Group AG, and Picton Mahoney Asset Management. Individual insiders also maintain significant holdings, with approximately 37.20% of Class A shares held by insiders. Co-founders Rich Barton and Lloyd Frink are key individual shareholders, holding all Class B common stock, which carries ten votes per share, giving them significant influence. Jay C. Hoag is noted as the largest individual Zillow shareholder, owning 8.76 million shares, representing 3.65% of the company.
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