Stock events for Zumiez, Inc. (ZUMZ)
In the past six months, Zumiez Inc. stock has been impacted by several key events. On September 4, 2025, the company announced its Fiscal 2025 Second Quarter Results, reporting a 1.9% increase in net sales to $214.3 million and a 2.5% increase in comparable sales. The net loss for the second quarter of fiscal 2025 was $1.0 million, or $0.06 per share. During this quarter, Zumiez repurchased 0.6 million shares at an average cost of $13.10 per share, totaling $7.8 million. On December 4, 2025, Zumiez held its Q3 2025 Earnings Conference Call following the release of its third-quarter results. On January 12, 2026, Zumiez Inc. reported its Holiday 2025 Sales Results, indicating a 6.5% increase in North America comparable sales, but an 8.9% decrease in international sales. Following these results, the company raised its EPS guidance to $1.05-$1.10 and adjusted its fiscal Q4 sales forecast to $287 million-$290 million. The women's category led sales growth during this holiday period, while footwear lagged.
Demand Seasonality affecting Zumiez, Inc.’s stock price
Zumiez experiences demand seasonality, which is typical for retailers in the apparel and accessories sector. The back-to-school season is noted as a period where sales trends can improve and serve as an indicator for holiday demand. The company has observed "choppiness" in sales, reflecting the volatile consumer purchasing patterns influenced by the macroeconomic environment. There was also a reported mid-December lull in demand during the holiday season in fiscal 2025. Management's strategies, such as enhancing product assortments and expanding private labels, are aimed at navigating these cyclical demands.
Overview of Zumiez, Inc.’s business
Zumiez, Inc. is a U.S.-based multinational specialty retailer offering apparel, footwear, accessories, and hard goods for young men and women. The company caters to the fashion, music, art, and culture of action sports and streetwear, allowing customers to express their individuality. Zumiez operates within the apparel and accessories retail sector, offering products from popular brands like Vans and Thrasher, as well as its own private-label portfolio. The company operates under the brand names Zumiez, Blue Tomato, and Fast Times.
ZUMZ’s Geographic footprint
Zumiez has a global retail presence with stores across several regions and an e-commerce platform. As of August 30, 2025, the company operated 730 stores worldwide, including 570 in the United States, with additional locations in Canada, Europe (under the Blue Tomato brand), and Australia (under the Fast Times brand). More broadly, Zumiez operates over 756 stores, with 597 in the United States, 47 in Canada, 87 in Europe, and 25 in Australia. The company also runs e-commerce websites at zumiez.com, zumiez.ca, blue-tomato.com, and fasttimes.com.au. Zumiez's physical infrastructure includes a home office in Lynnwood, Washington, a European home office in Schladming, Austria, and a domestic warehouse and distribution center in Corona, California.
ZUMZ Corporate Image Assessment
Zumiez's brand reputation is built on its authentic connection with the youth demographic interested in action sports, fashion, and streetwear. The company focuses on providing a curated selection of popular and emerging brands, fostering community engagement, and offering a unique shopping experience. Zumiez has been actively enhancing its product assortments, launching over 150 new brands in fiscal 2023 and being on track for a similar number in fiscal 2024, which contributes to strong customer resonance. The expansion of its private-label portfolio, which represented over 27% of sales year-to-date in fiscal 2024, also caters to trend-conscious and value-seeking consumers. Investments in customer service, both in-store and online, aim to strengthen customer relationships through personalization and relevance. No specific events negatively impacting Zumiez's brand reputation within the past year (February 2025 - February 2026) were found in the provided search results.
Ownership
Zumiez Inc.'s ownership is a mix of institutional, retail, and individual investors. Approximately 53.61% of the company's stock is owned by Institutional Investors, 6.30% by Insiders, and 40.09% by Public Companies and Individual Investors. Major institutional shareholders include BlackRock, Inc., Dimensional Fund Advisors Lp, Vanguard Group Inc, Divisar Capital Management LLC, Acadian Asset Management Llc, Goldman Sachs Group Inc, Paradigm Capital Management Inc/ny, Ameriprise Financial Inc, VTSMX - Vanguard Total Stock Market Index Fund Investor Shares, and Charles Schwab Investment Management Inc. Among individual and insider owners, Brentwoodzumiez Investors LLC holds a significant stake of 30.10%, followed by Richard Miles Brooks (15.62%), William M. Barnum Jr. (5.14%), and Thomas D. Campion (4.82%).
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