Apple Inc. (AAPL)

Over the past six months, Apple's stock (AAPL) increased by 16.39%. As of October 3, 2025, AAPL was up 11.93% over the past 30 days and 13.38% over the past 12 months. A rally since April 8, 2025, led to an analyst downgrade due to stretched valuation and excessive AI optimism. The rally was partly attributed to temporary tariff relief. Concerns were raised regarding potential demands to relocate manufacturing to the U.S. and muted demand for the iPhone 16. Apple unveiled its latest iPhone lineup, including the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the new iPhone Air. Early sales data suggests that the iPhone 17 and iPhone 17 Pro are outselling the iPhone Air. An analyst noted that iPhone prices have not kept pace with inflation since 2019. Apple announced its fiscal 2024 fourth-quarter results, reporting quarterly revenue of $94.9 billion and diluted earnings per share of $0.97.

Apple experiences higher net sales in its first fiscal quarter due to seasonal holiday demand and the introduction of new products and services. October has been the best-performing month for AAPL, while September has been the worst. The period from November to February has historically been the most favorable three-month holding period. A more recent analysis indicates positive performance in 10 out of 12 months, with July showing a 100% success rate, while September averaged a negative return.

Apple Inc. designs, manufactures, and markets consumer technology devices, software, and related services, operating within the Information Technology sector. Its major product lines include the iPhone, Mac, iPad, Apple Watch, and AirPods. Apple offers services such as Apple TV+, Apple Music, iCloud, the App Store, AppleCare, and Apple Pay, alongside operating systems like iOS, macOS, iPadOS, watchOS, and visionOS.

Apple's revenue streams are globally diversified across five key regions: Americas (42.72%), Europe (25.91%), Greater China (17.12%), Rest of Asia Pacific (7.84%), and Japan (6.41%). The United States is Apple's largest single market, contributing approximately 35% of its total revenue. Apple has diversified its production to Vietnam, India, and Taiwan, in addition to China, to mitigate geopolitical tensions and supply chain vulnerabilities.

Apple has consistently maintained a strong brand reputation, securing its position as the world's most admired company for the 18th consecutive year in Fortune's annual corporate reputation rankings. Apple's reputation has faced scrutiny due to a complaint regarding the potential unauthorized use of user recordings by its voice assistant, Siri, which has led to an investigation by the Paris prosecutor's office.

Institutional investors collectively hold approximately 61% of Apple's shares. The largest institutional shareholders include The Vanguard Group, Inc., BlackRock Inc., Berkshire Hathaway Inc., and State Street Corp. Arthur Levinson, Chairman of Apple's board, is the top individual insider shareholder. CEO Tim Cook and COO Jeff Williams are also notable individual owners.