Stock events for Ameriprise Financial, Inc. (AMP)
In the past six months, Ameriprise Financial's stock experienced several notable events. In July 2025, the share price decreased following a downgrade from Morgan Stanley, although Royal Bank of Canada raised its price target. In June 2025, Ameriprise Financial donated over $3.5 million to nonprofits, and an advisor team joined the company. In May 2025, Wall Street Zen upgraded Ameriprise Financial from a "sell" to a "hold" rating, and the ex-dividend date for an increased quarterly dividend occurred. In April 2025, Ameriprise Financial reported its first-quarter results, which included increased earnings per share, a new share repurchase program, and an increased quarterly dividend, but also net outflows. Raymond James Financial upgraded Ameriprise Financial from a "market perform" to a "strong-buy" rating. Overall, the stock price changed by 14.05% in the three months leading up to July 2025, but was down 7.1% in the 30 days prior to July 2025.
Demand Seasonality affecting Ameriprise Financial, Inc.’s stock price
Information regarding the specific demand seasonality for Ameriprise Financial's products and services is limited. AWM cash balances declined to $40.0 billion, reflecting normal seasonal patterns in Q1 2025. The stock's seasonality going into April shows a chance of a "green month." An earnings call transcript also briefly mentions "seasonal and growth" in relation to demand. Financial services may experience fluctuations in demand tied to tax seasons, market performance, and year-end financial planning cycles.
Overview of Ameriprise Financial, Inc.’s business
Ameriprise Financial, Inc. (AMP) is a diversified financial services company based in Minneapolis, Minnesota, specializing in financial planning products and services, including wealth management, asset management, insurance, annuities, and estate planning. The company operates through Advice & Wealth Management, Asset Management, and Retirement & Protection Solutions segments, offering financial planning and advice, brokerage products, investment advisory accounts, mutual funds, insurance and annuities, cash management, and face-amount certificates. Ameriprise uses brands like Ameriprise Financial, Columbia Threadneedle Investments, and RiverSource. Over 80% of the company's revenue was derived from wealth management as of April 2022.
AMP’s Geographic footprint
Ameriprise Financial is headquartered in Minneapolis, Minnesota, and has corporate sites across the United States and globally, including an expanding workforce in India. The company has been expanding its U.S. footprint, including opening a new corporate office in Charlotte, North Carolina, and new employee advisor branches in key markets nationwide.
AMP Corporate Image Assessment
Ameriprise Financial maintains a strong brand reputation, particularly in financial planning and advice, and is recognized for its tailored approach and comprehensive financial planning. Ameriprise earned the 2025 Hearts & Wallets Top Performer recognition for "Understands me and shares my values" and "Unbiased, puts my interests first." The firm has consistently attracted experienced advisors, with advisor teams drawn to its client-first culture and flexible support model. However, insider selling activity, a downgrade by Morgan Stanley, a market cap drop, and net outflows in Q1 2025 could potentially impact its reputation.
Ownership
Ameriprise Financial, Inc. has a significant institutional ownership base, with 2,281 institutional owners and shareholders holding over 97.7 million shares. Major institutional owners include Vanguard Group Inc, BlackRock, Inc., and JPMorgan Chase & Co. These top 13 shareholders collectively hold 51% of the company. Institutional investors hold the vast majority of Ameriprise Financial stock (around 89%), while individual insider ownership is less than 1%. Berkshire Hathaway Inc. is the largest individual shareholder, owning 56.97% of the company, and is categorized as an "Insider". In the past six months, Ameriprise Financial insiders have sold AMP stock 12 times, with no reported purchases.
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