Amazon.com, Inc. (AMZN)

Amazon's stock price has experienced volatility and growth. As of June 27, 2025, the share price was $223.21, a 15.50% increase from June 28, 2024. In the past six months, the stock has seen a 7.10% rise over the last month and a 4.58% rise compared to the previous week, but a -2.37% change over the past six months. Recent events include BNP Paribas Exane upgrading Amazon, Jeff Bezos selling shares, Canada scrapping its digital services tax, ongoing AI investment, Prime Day 2025 doubling in duration, delivery network expansion, and Q4 2023 revenue growth with AWS and advertising driving profit.

Demand seasonality significantly affects Amazon's sales, with predictable changes driven by holidays, weather, and cultural trends. The holiday season from late November to December is the busiest, including Black Friday, Cyber Monday, and Christmas. Amazon Prime Day in July is a pivotal sales catalyst. The back-to-school season sees a surge in sales for school supplies. Valentine's Day, Mother's Day, and Father's Day drive gift-related sales. Summer sees increased demand for outdoor products, while spring sees demand for gardening supplies. January sees increased demand for fitness and wellness products. Amazon's business is affected by seasonality, which historically results in higher sales volume during its fourth quarter.

Amazon.com, Inc. is a multinational technology company involved in e-commerce, cloud computing, online advertising, digital streaming, and AI. Founded in 1994, it has become the world's largest e-commerce company. Amazon operates through North America, International, and Amazon Web Services (AWS). Its sector is Consumer Discretionary, and its industry is Broadline Retail. Amazon offers e-commerce services, Amazon Web Services (AWS), digital content and entertainment, electronic devices, advertising services, and other services like Amazon Prime, Amazon Appstore, Amazon Luna, Amazon Pay, Amazon Robotics, One Medical, and Ring.

Amazon operates globally with headquarters in Seattle and Arlington. Its online platforms include country-specific websites, some offering international shipping. Its distribution network includes fulfillment centers, co-sourced arrangements, and digital delivery channels. As of 2021, Amazon had over 907 warehouses. The operational infrastructure was 716.25 million square feet one year ago. Amazon is modernizing its supply chain, expanding across the United States. As of February 2024, AWS offered 105 Availability Zones within 33 geographic Regions globally, with six new Regions planned.

Amazon's brand reputation is vital to its stock pricing, with fulfillment reputation contributing to customer trust. Criticisms regarding anti-competitive practices, worker treatment, counterfeit products, environmental harm, and tax deals can affect its reputation. Amazon spent over $1.2 billion and employed more than 15,000 people in 2023 to combat counterfeit, fraud, and abuse. Public perceptions on social, ethical issues, AI, machine learning, and automation also impact its brand image.

Amazon is a publicly traded company with distributed ownership among institutional and individual investors. Jeff Bezos is the largest individual shareholder, owning approximately 10% of shares. Andrew Jassy, Douglas Herrington, Adam Selipsky and Shelley Reynolds also hold significant shares. Vanguard Group Inc. is the largest institutional shareholder, followed by BlackRock Inc. and State Street Corp. As of June 27, 2025, Amazon has 7,528 institutional owners and shareholders holding 7,694,687,092 shares.