Amazon.com, Inc. (AMZN)

Over the past six months, Amazon's stock (AMZN) has increased by 24.59%. From October 28, 2024, to October 24, 2025, the share price increased by 19.01%. Amazon is preparing for its Q3 2025 earnings report, with analysts expressing optimism. Amazon plans to cut approximately 30,000 corporate positions as part of a strategic shift to streamline operations and optimize costs. A global outage of Amazon Web Services (AWS) in October 2025 disrupted numerous companies and users worldwide. Analyst firms have raised their price targets for AMZN, with a consensus of a "Strong Buy".

Demand for Amazon's products and services exhibits clear seasonality. Key promotional events like Prime Day and Prime Big Deal Days significantly boost sales, complementing back-to-school shopping trends. The holiday shopping season drives a substantial surge in demand. Other seasonal peaks are associated with holiday-specific products and weather-dependent items. While seasonal products can yield high profits during their peak, perennial products offer more consistent sales throughout the year.

Amazon.com, Inc. (AMZN) is a multinational technology company in the Consumer Cyclical sector, primarily within the Retail - Cyclical industry. Its business includes e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Amazon's offerings include its online marketplace, electronic devices, and Amazon Web Services (AWS). Retail-related revenue makes up approximately 75% of Amazon's total income, while AWS accounts for about 15%, and advertising services contribute between 5% to 10%.

Amazon operates globally, with headquarters in Seattle, Washington, and Arlington, Virginia, U.S. Germany, the United Kingdom, and Japan lead its non-AWS sales, collectively making up 25% to 30% of these revenues. Amazon plans to invest €1.4 billion in the Netherlands over the next three years to enhance cloud services, logistics infrastructure, and support small to medium-sized businesses.

In the past year, Amazon's brand reputation has been significantly impacted by several events. A major AWS outage in October 2025 caused widespread disruption to internet services globally. Amazon has historically faced criticism regarding its business practices, including concerns about worker conditions, anti-union efforts, environmental harm, and anti-competitive behavior.

Amazon.com, Inc. is primarily owned by institutional investors, who hold approximately 61.68% to over 65% of the company's shares. Major institutional shareholders include Vanguard Group Inc., BlackRock, Inc., State Street Corp, Fmr Llc (Fidelity Management & Research), and Geode Capital Management, Llc. The largest individual shareholder is founder Jeff Bezos, who owns around 8% to 8.43% of Amazon's outstanding shares. Other significant individual insider shareholders include current CEO Andrew Jassy and Douglas Herrington, CEO of Worldwide Amazon Stores.