Monster Beverage Corporation (MNST)

Monster Beverage Corp. experienced positive stock developments in the past six months. The company reported strong second-quarter 2025 financial results, with net sales increasing by 11.1% and international net sales growing by 15.8%. This trend continued into the third quarter of 2025, with net sales increasing by 16.8% and net income rising by 41.4%. The stock reached a 52-week high of $72.65 on November 17, 2025. Morgan Stanley reiterated a bullish outlook for MNST in December 2025, raising its revenue and EPS estimates for 2026 and increasing its price target to $87. As of January 2, 2026, the share price was $76.15, marking a 45.35% increase from January 3, 2025. On January 13, 2026, Monster Beverage stock hit a new 52-week high of $78.81. Analysts generally maintain a "Buy" consensus rating for MNST, with a median price target of $80.00.

Demand for Monster Beverage Corp.'s products exhibits clear seasonality, with increased sales during the summer months. Historically, the company's stock tends to enter a strong seasonal period from late March to early July. July has historically shown the highest probability of positive returns for MNST stock. Seasonal factors can also lead to slower growth rates in the first quarter of the year.

Monster Beverage Corp. is a holding company involved in developing, marketing, selling, and distributing energy drinks and other beverages. It operates in the Consumer Packaged Goods sector, focusing on the energy drink category. The company's product portfolio includes brands like Monster Energy and Reign Total Body Fuel. In 2022, Monster Beverage expanded into the alcohol market by acquiring CANarchy Craft Brewery Collective and subsequently launched its first flavored malt beverage alcohol product in 2023.

Monster Beverage Corp. has a broad international presence, distributing its products in over 95 to 140 countries and territories across the Americas, Asia-Pacific, Europe, the Middle East, and Africa. The U.S. and Canada account for approximately 63% to 65% of its total revenue. EMEA contributes around 20% to 21% of revenue, Latin America and the Caribbean about 9% to 10%, and Asia Pacific approximately 7% to 8%.

Monster Beverage's brand reputation has shown mixed signals, particularly concerning sustainability. The company's performance in the 2023 Nature Benchmark was rated as poor. However, Monster Beverage is actively working to enhance its brand image through continuous innovation and diversification, investing in research and development to launch new zero-sugar and natural/functional beverages. The company is recognized for its strong brand dominance and commitment to innovation.

Monster Beverage Corp. has a significant institutional ownership base, with 1924 institutional owners holding a total of 753,257,897 shares. Major institutional shareholders include Vanguard Group Inc., BlackRock, Inc., and State Street Corp. The Coca-Cola Company holds approximately 19.5% to 20.9% of the outstanding shares. Institutional investors account for approximately 55.84% to 72.36% of the ownership, while public companies and retail investors hold between 5.21% and 33.65%.