Monster Beverage Corporation (MNST)

In April 2025, Monster Beverage reported a slight decrease in first-quarter net sales by 2.3% compared to Q1 2024, but co-CEOs indicated that April 2025 sales were "robust", which sent shares to an all-time high at the time. In the second quarter of fiscal 2025, Monster Beverage reported record-breaking net sales of US$2.11 billion and $0.52 earnings per share (EPS), topping the consensus estimate of $0.48. Monster Beverage's stock has seen impressive gains, jumping 3.6% in the last week, 10.8% in the past month, and 33.1% since the start of 2025, reaching a new 52-week high of $68.07 in early October 2025.

Demand for energy drinks, including Monster Beverage's products, generally shows seasonality, with sales tending to increase during warmer months. The stock itself has historically entered a strong seasonal period from late March until early July. Google Trends analysis from June 2024 to June 2025 showed search interest for "energy drinks" peaking in March and February 2025. While some consumers report increased consumption in winter, the overall trend indicates higher sales during summer.

Monster Beverage Corporation is a leading manufacturer and marketer of energy drinks and alternative beverages, headquartered in Corona, California, operating within the non-alcoholic beverage and consumer defensive sectors. Its core business involves the development, marketing, sale, and distribution of energy drink beverages and concentrates under various brand names. The Monster Energy Drinks Segment includes original Monster Energy, Monster Ultra, Monster Zero Ultra, Java Monster, Juice Monster, Monster Rehab, Reign Total Body Fuel, and Reign Storm. The Strategic Brands Segment features other energy drink brands such as NOS Energy Drink, Full Throttle, Burn, Mother, Nalu, Predator, and Fury. The Alcohol Brands Business Segment, following the acquisition of CANarchy Craft Brewery Collective in 2022, includes craft beer and hard seltzer products. Other Products primarily consist of its American Fruits & Flavors division, which handles craft soda and natural beverages, and flavor systems, as well as Peace Tea and Hansen's Natural Sodas.

Monster Beverage Corporation operates globally, distributing its products in over 170 countries and territories, leveraging Coca-Cola's distribution network since 2015. International sales are a significant driver of growth, with over 40% of sales coming from international markets. In the fourth quarter of 2024, net sales in EMEA increased by 15.5%, Asia Pacific net sales rose by 21%, and Latin America, including Mexico and the Caribbean, saw a 4.9% increase. Analysts projected revenue shares for Q4 2025 from Asia Pacific, Latin America and Caribbean, and EMEA would be 7.6%, 9.3%, and 20.6% respectively.

Monster Beverage has established a strong brand presence, particularly among young consumers, extreme sports enthusiasts, and gamers, through aggressive marketing and sponsorships. The company maintains a strong position as one of the industry leaders in the energy drink market, holding approximately 39% market share in the U.S. as of 2023. Its distribution partnership with Coca-Cola has reinforced its competitive standing and brand accessibility. Within the past year, search results highlight Monster Beverage's strong financial performance, global expansion, and product innovation. The company's launch of affordable brands aligns with its strategy to expand globally and maintain momentum.

Institutional investors and hedge funds own a significant portion of Monster Beverage Corporation's stock, with 72.36% owned by these entities. Major institutional owners include Vanguard Group Inc., Invesco Ltd., Ninety One UK Ltd, Northern Trust Corp, Schroder Investment Management Group, AQR Capital Management LLC, Nuveen LLC, and AustralianSuper Pty Ltd. The Coca-Cola Company holds a 19.5% stake in Monster Beverage, making it the largest shareholder.