Monster Beverage Corporation (MNST)

Over the past six months, Monster Beverage Corp.'s stock has increased by 17.16%, reaching its all-time high of $64.45 on May 27, 2025. Key events include the Q1 2025 earnings report, which showed improved gross profit margin and operating income, and the Q2 2024 earnings report, which showed increased net sales in the Monster Energy Drinks and Strategic Brands segments but a decline in the Alcohol Brands segment. The company authorized a share repurchase program, buying back approximately 56.6 million shares at $53.00 per share. Analysts have a "Moderate Buy" consensus for MNST, with a high price target of $74.00 and a low of $54.00.

The demand for Monster Beverage Corp.'s products exhibits seasonality, with increased demand during the summer months. The stock typically enters a strong seasonal period from the end of March until the beginning of July, with shares historically rising on average by 10.03% between May 9 and July 7 over the past 10 years. International growth and expansion into new markets may further influence seasonality. Other factors that can affect quarterly fluctuations include new product introductions, the addition of new bottlers/distributors, changes in sales mix, and advertising and promotional expenses.

Monster Beverage Corporation is a leading American beverage company specializing in energy drinks and alternative beverages. The company operates within the non-alcoholic beverage industry, dominating the high-growth energy drink segment through product innovation, marketing, and strategic distribution partnerships with The Coca-Cola Company. Its major product categories include Monster Energy Drinks, Strategic Brands, Alcohol Brands, and Non-Energy Beverages.

Monster Beverage Corporation has a significant global presence, with its products distributed in over 140 countries across the Americas, Asia-Pacific, Europe, the Middle East, and Africa. Its partnership with The Coca-Cola Company facilitates international expansion. International sales contribute significantly to its total revenue, with sales outside the US growing 4.3% (13.7% on a currency-adjusted basis) in Q2 2024, representing 39% of total sales. In the quarter ended December 2024, Asia Pacific accounted for 7.32% of total revenue, Latin America and Caribbean contributed 9.81%, and EMEA generated 19.66%.

Monster Energy has strong brand recognition and loyalty, particularly among young adults and teenagers, and is associated with extreme sports and entertainment. However, health concerns and stigma surrounding energy drinks, increased competition, auditor switch and financial reporting concerns, the Alcohol Brands segment's sales decline, and the brewery closure have potentially affected its reputation.

Monster Beverage Corporation's ownership is primarily concentrated among large institutional investors and The Coca-Cola Company. Institutional investors hold approximately 53.01% to 71% of the company's stock, with major holders including Vanguard Group Inc. and BlackRock, Inc. The Coca-Cola Company holds a substantial strategic stake, approximately 19% to 21% of the company's shares. Retail and other individual investors hold approximately 10% to 32.11% of the shares, with Hilton Schlosberg owning the most shares among insiders.