Monster Beverage Corporation (MNST)

Over the past six months, Monster Beverage Corp. (MNST) stock has increased by 12.87%. As of October 3, 2025, the stock price was $67.17, a 31.84% increase from October 4, 2024. Key events impacting the stock include the Q1 2025 earnings report, where gross profit as a percentage of net sales improved and operating income increased. The company announced record-breaking Q2 fiscal 2025 net sales of $2.11 billion, driven by an 11.2% year-over-year increase in the Monster Energy Drinks segment. However, the Alcohol Brands segment experienced an 8.6% sales decline. In the past three months, Monster Beverage insiders have sold $637,300.00 in company stock, with no reported insider buying.

While specific detailed information on Monster Beverage Corp.'s demand seasonality is not explicitly provided, the energy drink market can experience seasonal fluctuations. The company's continuous product innovation and global expansion efforts aim to mitigate such impacts and drive consistent growth. Seasonal tools can help analyze recurring trends in asset performance, but these patterns reflect past data and may not predict future performance.

Monster Beverage Corporation (MNST) is an American beverage company that develops, markets, sells, and distributes energy drinks and alternative beverages. It operates in the Consumer Staples sector, specifically in the Beverages - Production/Distribution industry. The company reports its results across three primary operating segments: Monster Energy Drinks, Strategic Brands, and Other, with an additional Alcohol Brands segment. Its product portfolio is dominated by energy drinks, including the Monster Energy line, Reign Total Body Fuel, Bang Energy, and others. Beyond energy drinks, Monster Beverage also offers non-energy beverages such as Peace Tea, Hansen's Natural Sodas, and Hubert's Lemonade. Following the acquisition of CANarchy Craft Brewery Collective in 2022, the company has diversified into craft beers, hard seltzers, and flavored malt beverages.

Monster Beverage Corporation has a significant global presence, leveraging The Coca-Cola Company's distribution network to reach over 140 countries. Net sales are geographically distributed with the United States and Canada accounting for 64.6%, Europe/Middle East/Africa for 19.4%, Latin America and the Caribbean for 8.8%, and Asia/Pacific for 7.2%. The company has been actively expanding into new markets, including India and the Philippines.

Monster Beverage's brand reputation is strongly associated with high energy and extreme sports, cultivated through marketing and sponsorships. Monster and Red Bull form a duopoly in the US energy drink market. In 2023, Monster held a 44.2% market share in terms of volume, higher than Red Bull's 24.5%. In retail revenue, their market shares were close, with Red Bull at 37.6% and Monster at 35.1%. Monster's acquisition of Bang in 2023 allowed it to enter the fitness and fat-burning niche market. The company's product innovation aims to sustain consumer interest and expand market share.

Monster Beverage Corporation's ownership is a mix of institutional, public, and individual investors. Institutional investors hold a significant portion, with approximately 60% to 72.36% of the company's shares. The Coca-Cola Company is a major shareholder, holding a 19.5% to 21% stake. Major institutional owners include Vanguard Group Inc., BlackRock, Inc., and State Street Corp. Individual insiders own about 0.385% to 14.87% of the shares, while the general public and retail investors hold approximately 4.64% to 34.30%.