Monster Beverage Corporation (MNST)

In the past six months, Monster Beverage reported its 2024 Fourth Quarter and Full-Year Financial Results, announcing record fourth-quarter net sales. The company responded to a report by a short seller, stating that it contained inaccurate and misleading statements. Monster Beverage reported its 2025 First Quarter Results, with net income dipping due to impairment charges related to its alcohol venture. MNST reached its all-time high price of $64.45. Rodney Sacks stepped down as CEO in June 2025, with Hilton Schlosberg transitioning into the role. Analysts maintained buy ratings on the stock. As of June 18, 2025, the share price was $63.19, representing an increase of 29.81% over the past year.

Monster Beverage's energy drink sales are higher during warmer months, from the end of March to the beginning of July, and lower during the first and fourth quarters. The company's energy drink products are generally less seasonal compared to traditional beverages. International growth may help reduce the impact of seasonality. Quarterly fluctuations are influenced by new product introductions, market expansion, and changes in advertising and promotional expenses.

Monster Beverage Corporation operates in the non-alcoholic beverages sector, focusing on energy drinks. Originally founded as Hansen's in 1935, it rebranded as Monster Beverage in 2012. The company develops, markets, and distributes energy drinks, including the Monster Energy line. Beyond energy drinks, Monster Beverage has diversified into still and sparkling waters, craft beers, flavored malt beverages, and hard seltzers. The company controls branding and innovation while outsourcing manufacturing and packaging, leveraging a long-term agreement with the Coca-Cola system.

Monster Beverage Corporation has a significant global presence, distributing its products in over 80 countries across the Americas, Asia-Pacific, Europe, the Middle East, and Africa. A strategic partnership with The Coca-Cola Company has enhanced its global distribution capabilities. Approximately two-thirds of its revenue is generated in the U.S. and Canada, with international sales growing, particularly in emerging markets. As of Q1 2025, 35% of Monster's revenue originated from outside the U.S., an increase from 28% in 2020. Monster operates through five primary distribution centers across North America, handling 1.2 billion cases annually.

Monster Beverage maintains an edgy brand identity through marketing and sponsorships. The company's stock experienced a decline in August 2024 due to being perceived as a blue-collar brand and issues with convenience stores. Predator Energy partnered with EA Chelsea, and Monster Energy expanded its partnership with Infront Moto Racing. The company plans to close Deep Ellum Brewing Co. Monster Beverage responded to a short seller's report, refuting its statements. The energy drink market faces scrutiny regarding health concerns, leading to a shift towards healthier alternatives, posing challenges to Monster's market positioning.

Monster Beverage Corporation's ownership is primarily held by institutional investors, followed by insiders and retail investors. Approximately 63.79% of the company's stock is held by institutional shareholders, 25.79% by insiders, and 10.41% by retail investors. Major institutional owners include Vanguard Group Inc. and BlackRock, Inc. Key individual owners include Hilton H. Schlosberg, the largest individual shareholder, and Rodney C. Sacks. The Coca-Cola Company holds a significant stake, approximately 19.5% equity stake.