American Outdoor Brands, Inc. (AOUT)

AOUT's stock price has declined over the past six months. Over the last 12 months, the stock's price decreased by 30.85%, with a year-to-date return of -55.58%, and in the past month, the stock decreased by 10.92%. Key events impacting the stock include Q4 Fiscal Year 2024 earnings, where the company announced a 5.2% increase in net sales for fiscal year 2024. In Q1 Fiscal Year 2025, American Outdoor Brands reported revenues exceeding analysts' expectations, but the stock decreased. Q2 Fiscal Year 2025 financial results showed a net sales increase and improved gross margin. A new share repurchase program of up to $10 million was approved in October 2025.

Demand for American Outdoor Brands, Inc. products and services is subject to seasonality. The company replenishes inventory levels to support anticipated demand for the fall hunting and holiday seasons, suggesting peak demand for certain products during these periods.

American Outdoor Brands, Inc. (AOUT) designs, manufactures, and markets a broad range of outdoor products and accessories for hunting, fishing, camping, shooting, meat processing, outdoor cooking, personal security, and personal defense. The company operates within the Leisure and Toys and Sporting Goods sub-industries. Major products include shooting sports accessories like rests and vaults, outdoor lifestyle products such as knives, tools, land management tools, harvesting products, outdoor cooking products, and camping and survival gear. Electro-optical devices like hunting optics and laser grips, as well as reloading, gunsmithing, firearm cleaning supplies, and security products are also offered. The company sells its products through e-commerce and traditional distribution channels under brand lanes like Adventurer, Harvester, Marksman, and Defender.

American Outdoor Brands' primary geographical focus is the United States, where it has established strong brand recognition among outdoor enthusiasts. The company is also actively expanding its international footprint, with international net sales showing significant growth, increasing by 20.0% year-over-year in fiscal year 2025. This expansion involves adapting to diverse global market conditions by localizing offerings and expanding direct-to-consumer brands into new retail environments.

American Outdoor Brands positions itself as an "innovation company" within the outdoor enthusiast industry, focusing on quality, innovation, and customer satisfaction. The company leverages its brand equity and operational expertise to drive growth and maintain a strong presence in the outdoor and shooting sports markets. There is no specific information detailing negative events that have affected American Outdoor Brands, Inc.'s reputation in the past year. The company changed its name to American Outdoor Brands Corporation in 2016 and later spun off Smith & Wesson in 2020.

American Outdoor Brands is primarily owned by institutional shareholders (66.64%), followed by retail investors (25.19%), and company insiders (8.17%). Major institutional owners include Brandes Investment Partners LP, Royce Associates LP, Dimensional Fund Advisors LP, BlackRock, Inc., Vanguard Group Inc, and Engine Capital Management, LP. The largest individual shareholder is Brian Daniel Murphy, who owns 2.73% of the company.