Stock events for Aurora Innovation, Inc. (AUR)
Aurora Innovation's stock price has experienced fluctuations. As of November 24, 2025, the share price was $3.90, a decline of 39.53% from the previous year. Key events include insider buying by CEO Christopher Urmson, analyst rating changes from various firms, Q3 2025 earnings with an EPS of ($0.11) and revenue of $1.00 million, operational milestones in driverless operations, and a report from Kerrisdale Capital claiming "puny" profit potential.
Demand Seasonality affecting Aurora Innovation, Inc.’s stock price
Demand seasonality for Aurora Innovation's products and services is primarily observed in the context of the autonomous trucking industry, particularly during peak logistics seasons such as the holidays. Aurora Horizon is designed to help carriers meet increased demand and alleviate supply chain pressures during these busy periods. The ability of autonomous trucks to operate continuously, including at night, more than doubles truck utilization potential, which is particularly valuable when demand rises and supply chain needs fluctuate.
Overview of Aurora Innovation, Inc.’s business
Aurora Innovation, Inc. operates in the Technology Services sector, focusing on self-driving car technology within the Packaged Software industry. The core of Aurora's business is the Aurora Driver, a platform integrating hardware, software, and data services for autonomous driving, adaptable across vehicle types. Aurora's major products and services include Aurora Horizon, a driverless trucking subscription service, and Aurora Connect, a driverless ride-hailing subscription service. The Aurora Driver system incorporates advanced components like Aurora's proprietary FirstLight lidar and has been integrated into various vehicle platforms through partnerships with Toyota and Paccar. Aurora also collaborates with industry leaders like Uber, FedEx, Volvo Trucks, Continental, and Nvidia.
AUR’s Geographic footprint
Aurora Innovation's core operations, research, and development are primarily based in the United States. The company's headquarters are located in Pittsburgh, Pennsylvania, with additional key facilities and testing operations in Mountain View, California, the San Francisco Bay Area, Dallas-Fort Worth and El Paso, Texas, Bozeman, Montana, and Detroit, Michigan. Aurora conducts self-driving test vehicle fleets in diverse weather and operating environments across these locations. While its primary focus is domestic, Aurora's strategic vision and partnerships indicate a global outlook for eventual worldwide deployment.
AUR Corporate Image Assessment
Aurora Innovation's brand reputation is shaped by its technological advancements, strategic partnerships, and progress towards commercialization. Positive indicators include collaborations with major industry players, consistent announcements of achieving driverless miles, analyst coverage with generally positive outlooks, and insider confidence. A negative impact was the report from Kerrisdale Capital in August 2025, which claimed "puny" profit potential and announced it was shorting Aurora, leading to a fall in shares.
Ownership
The ownership structure of Aurora Innovation is a mix of institutional, insider, and public/individual investors. Institutional investors hold a significant portion of the company's stock, with approximately 44.71% to 61.46% held by institutional investors. Insiders own approximately 21.68% of the company's stock, including CEO Christopher Urmson. Public companies and individual investors hold the remaining shares, with retail investors holding around 16.85% and public companies owning about 21% of the stock. Major institutional shareholders include Uber Technologies, Inc., T. Rowe Price Investment Management, Inc., Morgan Stanley, Vanguard Group Inc, Baillie Gifford & Co, BlackRock, Inc., and Toyota Motor Corp.
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