Buckle, Inc. (BKE)

In the past six months, The Buckle, Inc. reported increased net sales for May 2025 and announced a quarterly dividend on September 9, 2025. BKE showed a consistent pattern of higher highs and higher lows, but a bearish momentum divergence occurred in September 2025, leading to the stock breaking below its Chandelier Exit and 21-day EMA. Buckle's stock price climbed over 10% in the 90 days leading up to October 21, 2025, with investors seeing a 39.77% total shareholder return over the last year. Insider selling activity by several executives and directors was reported between April and September 2025.

The Buckle, Inc. experiences demand seasonality typical of the apparel industry, with a focus on seasonal merchandise and promotions. Retailers generally see increased sales during key shopping seasons such as back-to-school, holidays, and seasonal fashion cycles. The emphasis on "Fall 2025 Peak Autumn" suggests that autumn and potentially the broader holiday season are significant periods for sales.

The Buckle, Inc. is an American fashion retailer specializing in casual apparel, footwear, and accessories for young men and women, operating within the Apparel Retail industry. Headquartered in Kearney, Nebraska, Buckle offers a curated mix of high-quality, on-trend apparel, accessories, and footwear. The company is known as a "denim destination" and markets both brand-name and private-label merchandise, including brands like BKE, Buckle Black, and Daytrip. Buckle also provides customer services like free hemming, gift-packaging, and personalized stylist services.

The Buckle, Inc. operates approximately 438 retail stores across 42 states in the United States and has an e-commerce platform, buckle.com. As of June 5, 2024, the company operated 440 stores in 42 states.

The Buckle's brand reputation is built on its focus on delivering exceptional service and style through "unforgettable experiences." The company is known for its curated selection of high-quality, on-trend apparel, accessories, and footwear, and its position as a "denim destination." The company also maintains a loyalty program, "Buckle Rewards," which offers members benefits like discounts and early access to sales. No specific negative or positive events significantly impacting The Buckle, Inc.'s brand reputation in the past year were found in the search results.

The Buckle, Inc. is owned by a mix of institutional shareholders, insiders, and retail investors. Institutional ownership accounts for approximately 59.74% of the company's stock, while insiders hold about 39.31%. The largest individual shareholder is Daniel J. Hirschfeld, who owns 16.20 million shares, representing 31.67% of the company.