Brilliant Earth Group, Inc. Class A (BRLT)

Brilliant Earth Group, Inc. (BRLT) stock has experienced fluctuations in the past six months. As of March 23, 2026, the share price was $1.30, a 14.47% decline from March 24, 2025, with a 52-week high of $3.10 and a low of $1.17. In November 2025, the company reported a year-over-year revenue increase for Q3, exceeding guidance, and narrowed its net loss, but lowered its full-year adjusted EBITDA margin forecast, causing a share price drop. In March 2026, Brilliant Earth reported a Q4 2025 loss and lagged revenue estimates, despite record quarterly net sales, with net sales down 4% year-over-year but net income up 35%.

Demand for Brilliant Earth's products is highly seasonal, with sales spikes around major holidays and cultural events such as Christmas, Valentine's Day, Mother's Day, and the spring/summer wedding season. Off-peak times include post-holiday months and late summer. The company is working to diversify its product offerings, including fine jewelry and lab-grown diamond options, to smooth out this seasonality.

Brilliant Earth Group, Inc. is an omnichannel fine jewelry company focused on ethically sourced products, operating in the Retail Trade sector, specifically in Specialty Stores and Apparel & Accessories Retailers. Founded in 2005, the company aims to create a transparent, sustainable, and compassionate jewelry industry. Its products include diamond engagement rings, wedding and anniversary rings, gemstone rings, and fine jewelry, offering made-to-order options with ethically sourced gemstones and recycled precious metals.

Brilliant Earth operates an omnichannel model with an e-commerce platform and over 35 showrooms across the United States, serving customers in more than 50 countries. In 2023, the company expanded its retail presence by opening new showrooms in locations such as Fairfax, Virginia; Miami, Florida; Chicago, Illinois; and Walnut Creek, California, including luxury malls like Roosevelt Field, King of Prussia, and Roseville Galleria.

Brilliant Earth generally has a positive brand reputation for its ethical sourcing and design selection, with many customers satisfied with the quality and shopping experience. However, it has faced criticism regarding customer service, communication, and product quality control, including issues like delayed orders and incorrect specifications. The company's ethical sourcing claims have also been scrutinized, including an incident involving misleading advertisements for lab-grown diamonds and past promotion of Russian diamonds as "Beyond Conflict Free."

Brilliant Earth Group, Inc.'s ownership includes institutional and individual investors. Major institutional shareholders include Mainsail Management Company, LLC, Capital World Investors, and Vanguard Group Inc. Co-founders Beth Tanara Gerstein and Eric Scott Grossberg maintain substantial individual ownership stakes, with Beth Tanara Gerstein being the largest individual shareholder. The founders and Mainsail Partners collectively control over 85% of the voting power through a multi-class voting structure.